Is it Punk? Is it Grunge? Is it Garage Rock? I don’t give a shit what you call it, but Placid have exploded onto the scene with a relentless and riffy debut single that gives you a glimpse of just how good they are live.
There’s something a little bit unnerving about Placid, from the demonic stare of frontwoman Paige Taylor, whose energy and viscous attitude to her live presence is almost unparalleled, to the wild screams of “future!” from guitarist Luke Iles that cut through the polished production.
‘Popularity’ cracks into life with a vocal mantra: “Onto the next, onto the next future!”. It rings out before drums, bass and guitars (all turned up to 11) come crashing in to drive the song forward for the best part of 2 minutes.
The only time you get to even consider breathing in this release comes in a no-more-than 20-second down-tempo bridge, as Taylor shrieks that “this is all just a pack of lies”, before you’re thrown back into your seat again for a final 30-second sprint to the finish. Her sinister punk-laced vocal stands out throughout, and I could easily see the parallels that could be drawn between her and Hands Off Gretel’s Lauren Tate.
‘Popularity’ is by no means a perfect release, and if I’m honest, that’s what I hoped for from Placid’s debut single. There’s a serious amount of potential with this band, and the scope that they have for development and for nuance, whilst still maintaining their DIY ‘balls-to-the-wall’ presence, is exciting as hell! Will they write an even better follow up? I reckon so. As they say themselves: “Onto the next, onto the next!”