RGM Introducing – Blvff

Hiya folks take a seat, what made you decide to become a band?

Well, we all use to be in previous bands before, within the local scene. That’s how we knew one another. Those bands came to pass and we found ourselves band less, so we decided to link up and try some stuff. At first we weren’t sure where it was going to go, so we just did for ourselves and kept it very much under wraps. But things went well and evolved. For the first 12 months we were a four piece, then in April 2019, Jamie joined the group and made the line up complete. 

What is the unsigned scene in Coventry like at the minute?

Its very buoyant. There’s a lot good people, doing a lot of good things. I can’t remember the last time I’ve been to bad gig in Coventry. All the bands seem to respect one another as well and work together, which is refreshing. We hope it all helps to create some kind of scene or a buzz nationally. With Coventry being steeped in so much musical history, it feels like there’s another chapter to be written.

What bands are standing out in Coventry?

Candid are a great band and have been for a few years now. They seem to be building a lot of momentum. There’s The Institutes as well, who are doing great things. Not to mention Idle Noise and Parade. All these bands, like us, are working hard on all aspects of what it takes to be a DIY band in 2020. All worthy of going on to greater and bigger opportunities. 

How do you feel like you are progressing through the industry?

We feel like we are holding our own. With every single release there has been growth. Whether it be within the streaming figures of fan base numbers. We’ve sold out shows in our City, ticked off a lot unsigned band boxes and slowly but surely started to make the rights noises in the right areas. BLVFF has only been in existence for 2 years, it takes time for people to get acquainted and fall in love with you. We still have more to give and were on the right trajectory. 

People are unaware of just how tough the music industry is to break through, how do you stay motivated?

It isn’t easy to break through. There’s far more to it all then people see. But we stay motivated because were doing what we love. Music should always be the main motivation.  When that love stops, you should question what your doing. We’d be lying if we said we didn’t want us to be the biggest band in the world and have all that goes with that. But that’s not a given. The only thing that is, is the music and that’s why we do it.

Is there enough support out there for new artists?

We think there is. But there could always be more. Especially from some of the bigger boys. We find you have to make your own luck though. You have to make your own support. You have to be out there hustling, networking, commenting, liking, sharing, creating. You can’t just put a tune out and expect it all to be served to you on a silver platter. What truly impresses us thou, is the amount of people who genuinely do just love new music and that are willing to give it a platform. They’re really important to the growth of unsigned music.

What was the most fun you have had on stage?

There have been a few occasions to note. Our gigs with This Feeling have always been good, we supported Good Cop Bad Cop not so long ago, which was also a good run out.  We also shared the same bill at a festival with The Libertines, Tom Grennan, Circa Waves, Reverend and The Makers. That was a good insight into what it’s like at the very top. 

What was the worst experience on stage?

Again, probably going back to that festival we spoke about in the last question. Due to issues outside of our control, we never actually got to play live, other than a soundcheck. The issues caused the festival to run late and a few performances had to be cut, including ours. It was a bittersweet day. 

Tell us something about each band member that you think people would be surprised about? 

John our drummer takes this crown hands down. He is a butterfly keeper by day. That’s his job. He loves animals and always has loads of weird and wonderful facts to share and mad gadgets knocking about. You’d never expect that from him when you see him play live on stage. It’s hard to top that with any other band member. 

What makes you stand out as a band?

Our name. Our sound. Our lead singers voice. Our image. Our outlook on life. Our approach to how we make music. 

Right now, whats pissing you off the most? (Not the virus:)

We haven’t really got any qualms at the minute. Anything within our control is under control. We’re just hoping to return to normality as soon as possible and get back into the practice room. Virtual practices aren’t all there cracked up to be.

Its strange times at the min with the virus almost stopping the whole live music scene in uk and abroad, how do you plan to stay productive while we get through this?

We’ve been writing new songs. Demoing ideas. Looking at ways to practice online. We’ve jumped on the bandwagon a little and will be dropping some live acoustic lockdown performances soon. We’ve been blessed thou, as we always had a new single scheduled for release in April, it just happened to occur during lockdown. So we have been able to concentrate on that. 

I hear you have a new single, what can you tell us about it?

So the new single is out. It came out on April 24TH.  It’s called Want for Nothing and the reaction to it so far has been huge. We feel its another step forward for us and sits well within that indie rock dark pop bracket. We urge everyone to stream and download it from there preferred music platform. 

Whats coming up in 2020 in your personal and music lives?? 

Sadly, all our live plans have been shelved for 2020. But we hope to continue writing, recording, demoing and exploring new sounds, so that when we can’t get back to normal, we can hit the ground running.