Hiya ALEN HIT thanks for joining us in the virtual RGM lounge today. Grab a brew and take a seat.
Thanks for joining us today… Tell us bit about where you are from and how you got into music?
Hi everyone. My name is ALEN HIT. I’m originally from a small country — Belarus. I was born in the city of Minsk.
To be honest, I always dreamed about performing on a big stage, and I was lucky enough to achieve quite a lot in my home country. I received many prestigious music awards, had concerts and tours all across the country, and at one point I was in the top-3 most played artists on national radio stations.
But at some point I felt like that wasn’t enough for me. In 2020 I started actively moving toward the international scene.
Now I position myself as an international pop artist, performing at international venues. I’ve been living in Dubai for several years now, and this is where I continue creating and working on my music.
Anyone we should be looking out for (bar you, of course)?
To be honest, I have a lot of musician friends, and now they are literally all over the world. At some point many of us left our home country and started building our careers and chasing new opportunities in different countries.
If we’re talking about the international scene, I would definitely recommend checking out Olga Napoli. She’s also originally from Belarus, and we actually have some songs together.
She currently lives in Turkey and releases really strong tracks with very impressive video production, so I definitely recommend watching her music videos as well.
But honestly, I have many talented friends in music — I could probably talk about them for hours. 🎶
Do you think its easy to become a victim of of our surrounds sometimes?
I think yes, it’s actually quite easy to become a victim of your surroundings.
Sometimes the people closest to you don’t always support what you’re doing, especially if it’s something that isn’t typical for them — like recording music, trying something new, or stepping on stage and singing. That kind of pressure can really affect you. You might start feeling shy about showing your creativity or holding back your emotions instead of expressing them.
That’s why I always say it’s important to overcome that barrier and believe in yourself.
In my case, I’ve been lucky. I have a really great group of friends, and many of us have been close for more than 10–15 years. Even now, when we live in different parts of the world, I still feel their support, and of course the support of my family as well.
But at the same time, I understand that friends and family are your inner support system. What really moves you forward in your career is building your own audience and your own fan base — because those are the people who will ultimately carry your music further.
What are your ambitions?
Of course, I have very big ambitions. But honestly, I wouldn’t even call them ambitions — I would call them goals that I’ve set for myself.
I’ve been performing on the professional stage for more than 13–14 years now, and I already had a successful experience in my home country. I had concerts, tours, music awards — a lot of important milestones in my career. Now the next step is simply to expand that success to the international level.
So the plans are big, especially for 2026. I really hope this year will become a turning point in my career in a positive way.
If we speak about the bigger picture, of course I would love to gain global recognition and go on a world tour. I dream about doing stadium shows with incredible productions and live musicians. I would also love to create a special tour with an orchestra and rearrange my songs in an orchestral style.
And of course, like many artists who grew up watching the music industry, I would love to win prestigious awards like the Grammy Awards or the Brit Awards. I’ve followed these ceremonies since childhood, so becoming a part of that world one day would be very special for me. 🎶
Whats your favourite social media platform to use and why?
To be honest, for about four — maybe even five — years I went through a period when I wasn’t very active at all. I wasn’t releasing music, I wasn’t active on social media, and I definitely wasn’t filming music videos. It was a bit of a difficult time for me. So now I’m only just returning to social life, slowly rebuilding my platforms, sharing good news with my followers and trying to reach new listeners.
If we talk about today, I would probably highlight Spotify first. I personally use it a lot, and of course I would love my music to be heard there more and more.
Then of course YouTube — without it you really can’t imagine the music world today. This is where I release all my official music videos. I’m also very proud that I’m the first and currently the only artist born in Belarus who has a personal VEVO channel and releases music videos through the international VEVO system integrated with YouTube. All my upcoming videos will appear there, including the new one I’m presenting now, “No.1 Problem”.
And the third platform I’d mention is Instagram. That’s where I probably appear most often. And I can even promise that I’ll be there more frequently, because I understand that my presence there hasn’t been as active as it should be. Instagram Stories are where people can see small moments from my life.
So if I had to choose three main platforms right now, it would be Spotify, YouTube and Instagram. And I also recently joined TikTok, so hopefully I’ll start sharing more content there soon as well.
What’s your view on the Music industry today?
That’s a very interesting question, because the music world has changed enormously.
When I started my career around 2011, the industry was completely different from what it is today. Back then the most important thing for me was getting my music videos on music TV channels. Luckily, that worked out well — my videos were broadcast not only in my country but also internationally. Radio was also extremely important. My songs were played a lot, and as I mentioned before, I was in the top-3 most rotated artists on national radio stations. My music was also played abroad, and since I write my own songs, I was receiving strong publishing royalties as well.
Today the industry feels very different. Now it’s much more focused on social media — short videos, funny clips, dance trends, TikTok moments built around songs. For me personally, this part is a bit more challenging, because I naturally want to focus more on the music itself, on live performances, concerts, and creating songs.
Running social media, filming content, constantly posting — it takes a lot of time, and sometimes there simply aren’t enough hours in the day. But at the same time, I understand that today this is one of the main ways to promote your music.
In some ways I think it’s easier now for completely new artists to get noticed and quickly introduce themselves to the world. At the same time, for artists who have been in the industry for a while, it can actually be harder to break through the massive number of musicians online — both very talented ones and others — who are constantly appearing in feeds, trends and recommendations.
So if I try to summarize my view of the music industry today, it honestly feels a bit blurred. It feels like we are in a big period of transformation, and I’m not sure yet exactly where the industry is heading next.
Whats your thoughts on AI generated music?
When it comes to AI-generated music, honestly I see it more as entertainment.
I recently tried some of these programs myself, just out of curiosity. It was interesting, and in some moments even a little inspiring, because you can generate an idea, change it, and then rebuild it yourself in your own way.
But when we talk about real depth in music — feelings, emotions, personal experience — I don’t think AI can truly compete with that. And because of that, I’m not worried about it. Music created by a human being carries something very special. It may sound a bit cliché to say this, but you can really feel the soul in it. You feel sincerity, pain, experiences, emotions.
With AI-generated music, in my opinion, it often loses exactly in those areas.
So for me it’s more like a tool or even a toy — something interesting to experiment with. Of course, I understand that AI music is becoming more popular now and it does take some streams and attention away from artists who invest a lot of time, effort and money into creating real music.
But at the same time, I think we’re living in a very interesting moment in history. The industry is changing, and this period will definitely lead us somewhere new. Let’s see where it goes.
Personally I have nothing against AI-generated music, because I believe it cannot fully compete with music created by people. Those who truly love music and listen to it to feel something will always choose music made by a human.
What’s currently in your ears and on rotation at the moment?
To be honest, I’m a real music lover and I listen to many different styles of music. For a long time I was especially drawn to pop-funk and slightly old-school sounds.
But now, at the end of 2025 and the beginning of 2026, my taste has shifted a bit toward British indie pop music.
Right now I really enjoy tracks like Sombr – “12 to 12” and “Homewrecker”. In my playlist you can also hear “Dracula” by Tame Impala, and it all actually started for me with the song “End of Beginning“ by Djo.
That’s mostly what’s in my rotation right now.
Who knows, maybe this will influence my own musical direction as well. My next album is already finished and waiting for its release, but after that I might experiment with something closer to this indie-pop style, because at the moment I really enjoy that sound.
What was your worst experience on stage? Any funny stories to share?
Honestly, there are a lot of funny stories connected with touring and performing on stage. But many of them are really just for a close circle of friends — the kind of stories we laugh about privately, but probably shouldn’t share publicly.
If I think about one story that I can tell, there’s a funny moment when my solo concert actually started without me.
It was a big televised concert in a large hall. My band and I were still backstage in the dressing room, having our final words before going on stage. Suddenly my assistant ran in and shouted that the concert had already started and the intro video was playing. Before the show there was supposed to be a video opening, but it should have started when we were already ready near the stage.
I was literally standing there still putting my in-ear monitors in, and I thought he was joking with me. I said, “Why are you laughing? I’m right here. How can my televised concert start without me?”
But he said, “Listen carefully. I’m serious. The intro video is already playing.”
And he was right. Somehow someone had already given the command to start the show.
So suddenly all of us — me and the musicians — just started running toward the stage. The band got there a little earlier, and I basically ran on stage right at the last second. You can actually see it in the video recording — I was a bit out of breath when the first song started.
And on top of that, I had accidentally set my in-ear monitors wrong in the rush, so during the first song I could only hear myself in one ear.
Moments like that happen quite often in this profession. Sometimes you have several shows in different cities on the same day. One event starts later, another one earlier, and you’re literally changing clothes in the car, jumping out, running straight to the stage, someone hands you a microphone — and you start singing immediately because the audience is already waiting for you.
I hear you have new music video. What can you tell us about it?
Yes, today I didn’t come empty-handed. I’d love to share my new music video with you for the track “#1 Problem.”
As I mentioned earlier, the video has been released through the international VEVO system on YouTube, so don’t forget to leave a like and a comment — I always enjoy reading what people think about my work.
This video is quite special for me because I tried a completely new role. You could say it’s somewhere between a spy and a gangster — but I’ll leave that for the viewers to decide. Everyone can interpret the story in their own way. What I can say is that it’s definitely not the romantic image people usually see in my videos. This time everything is different, so for those who follow my music it might be interesting to see me in a new character.
The video tells a kind of spy-style story with a bit of a crime atmosphere. It has all the elements you might expect — money, luxury cars, a villa, a beautiful woman and of course some secret documents. So you’ll have to watch the video to see how the story ends.
We filmed the video in Dubai, and the production was led by my friend and cinematographer Pavel Medvedsky.
Along with the video, we’re also releasing a couple of remixes — Purple Remix and Right Remix. I definitely recommend checking them out on streaming platforms because they give the song a completely different mood. The original track is quite dark, sensual and tense in some moments, while the remixes make it lighter, more energetic and more summery.
So in a way we’re already preparing everyone for a hot summer. I’d really love to hear what you think about it.
I can send you a link to the remixes separately when they are available – they will be available on March 20th, but I will have the link the day before.
What’s your plans?
When it comes to my plans for 2026, I really hope it will be a big and loud year for me.
I already have a new album ready with 10 English-language tracks, and the release is planned for around October–November 2026. Right now we are actively preparing everything for its release.
In many ways this album is a collection of songs that I wrote over the last four years. Each of them reflects a different emotional state I went through during that time — from happiness to sadness, from excitement to even moments of anger. Because of that, the album will be very diverse emotionally.
Nowadays it’s quite common to release albums where all the songs sound very similar, almost like one long track. But this album will be different. Here you’ll be able to follow a full emotional journey — from happiness to sadness and everything in between.
Before the album comes out, I’m also planning to release several remixes and film a few more music videos — maybe four or five during this year. Some of them will be for songs that were already released earlier, especially summer tracks, and some will be for songs from the upcoming album.
So stay tuned. If you enjoy my music, I think it will be interesting to follow what’s coming next.
Thanks for doing us today, ALEN HIT.
FOLLOW HIM HERE INSTAGRAM // TIKTOK
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