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JENNIFER ALVARADO

RGM INTRODUCING – WE INTERVIEW AMERICAN ARTIST JENNIFER ALVARADO

Hiya Jennifer thanks for joining us in the virtual RGM lounge today, grab a brew and take a seat.

What made you decide that music is a thing for you?

Music has always been my natural outlet of expression.  I started singing before I could talk and making up lyrics and melodies before I could write.  It’s all I have ever known.

Introduce us to you and your musical history.

Jennifer Alvarado is an international recording artist originally from Hickory, North Carolina and has amassed over 1 million streams on Spotify alone.

Her first EP project titled ”Playing with Fire” was released in April 2021.  She released a country pop EP titled “Songbird: Part One” in July 2022 and just released “Songbird: Part Two” in July 2023.  “Songbird” is a two part collection of songs that shows Jennifer’s growth as a writer and is sonically much different than her earlier projects.  Her latest single “Colorado” is the first single off her upcoming  throwback to 90’s style Country project that will be out in early 2024.  Her music has a country sensibility with a pop current running through it.  

She has been recognized locally for her songwriting and was named ”One to Watch” by Nashville Songwriters Association.  She was named  the “2021 Country Artist of the Year” by Indie Star Radio.  In early 2023, her song “Catfish” won a World Songwriting Award for “Best Modern Country Song” and she was awarded Rampage Music Awards for Best Pop Vocal Performance, Album of the Year and Single of the Year in 2023.  She was awarded the Silver “Entertainer of the Year” at the 2023 International Singer Songwriter Awards in August, where she was nominated for seven awards total.  She was also nominated for three Josie Awards, including “Female Rising Star” and a Songwriter Achievement Award; a WVIU Music Award for “Favorite Christian Country Song”; and several Who’s Hoo Country Awards, including “Country Rising Star” and “Entertainer of the Year”.  She is currently nominated for a Carolina Country Music Award for “Female Artist of the Year.”

What was life like for you before music?

Before I pursued music as a full-time career, there was always a missing piece.  I worked as a Paralegal and also in Ministry, but all I thought about was performing and songwriting.

What was the first song you heard that steered you into a music path?

I think the first song that ever showed me the power of storytelling was Martina McBride’s “Independence Day.”  When I heard it, I thought she had written it.  Later I found out it was written by someone else completely and I realized the power our stories can have if told correctly.

Where do you feel you currently sit within the music industry?

I still feel new to the industry.  I am still trying to figure things out.  I am not sure you ever figure everything out though.  I just want to learn and experience as much as possible.

What’s the biggest thing you have learned from someone else in the industry?

That every journey is different.  The days are hard when you start comparing to where someone else is in their journey.  We aren’t meant to have the same story or path.  When you start to appreciate the journey in general, everything else becomes better.

Tell us Two truths and a lie about you.

I am an only child.  I love True Crime Podcasts.  I have ten kids.

If you could wish for one thing to aid your career what would it be?

The ability to know exactly who will help my career and work as hard as I do versus those that over promise and under deliver.  There are a lot of opportunists in the Music Industry who take advantage of anyone with a dream.

JENNIFER ALVARADO

Do you ever worry about people taking things the wrong way or cancel culture? Discuss….

I think as an artist or anyone with a “public” job, of course, you worry.  But I also try to be extremely authentic and just in general I tend to not overshare or push my beliefs on others.

Do you sign up to any conspiracy theories? If not why not?

No.  I think there is way more going on behind the scenes than we think; however, it is my job to focus on creating good music, so I focus on what I am able to control.

What was the worst experience on stage?

Hmm…I’ve tripped and face-planted on stage a couple of times.  That’s never fun.

Tell us something about you / each member that you think people would be surprised about.

I still work as a Choir Director and Worship Pastor for a local church.

What makes you stand out as an artist?

I think my authenticity and work ethic have helped me get as far as I have.  I also think my blend of genres helps to set my music apart from all the other Country Pop artists.

I hear you have a new music, what can you tell us about it.

Yes, so my latest single “Colorado” came out on 11/24.  It is the first single of my upcoming 90’s inspired Country project that will hopefully be completed and out in early 2024.  I also am releasing a holiday EP on 12/1 titled “Christmas in Carolina” that includes some original songs and covers of my favorite Christmas classics.

What was the recording process like?

I’ve been working with my producer, Ricky Rodriguez for about 8 years.  Our goal every single time is to make a project stronger than the last one.  The process for “Colorado” was relatively simple and streamlined.  We always do a scratch track and then build up from there.  

What was the biggest learning curve in writing the new tunes?

This new project is going to be my first time sharing songs I have co-written with others.  That is different for me.  I usually have written everything, but over the past couple years, I have really focused on working with others.  I think working with other writers brings a new style and freshness to your projects and I can’t wait to share everything.

Would you change anything now it’s finished?

No.  I used to analyze songs after I released them.  I am now at a place where if I don’t feel good about it, I don’t release it.  I may change words or things during a live show just to add a spin, but especially with “Colorado,” I am proud of the finished product.

Is there anything else you would like to share with the world?

For those who may be starting out or even taking a break and trying to figure out how music fits in your life, keep going.  There’s always going to be those that don’t understand your art.  There will be those who do their best to criticize and tell you to give up on your dreams.  Don’t listen and keep going.

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