RGM INTRODUCING – WE INTERVIEW AMERICAN ARTIST KOVEI
Hiya folks thanks for joining us in the virtual RGM lounge today, grab a brew and take a seat.
What made you decide that music is a thing for you?
I decided to join the music industry back when I was 15. I was born into a creative family (my mom sang, my dad painted, and my sister played guitar), but none of them had decided to make it their career until me. I just woke up one day and realized I would never be satisfied with any other job besides musician.
Introduce us to you and your musical history?
My name is KOVEI, a hip-hop singer/songwriter. I make Hip-Hop/Indian Fusion music. I got my start back as a Jazz musician and realized I had a love for hip-hop as well so I grabbed a copy of Ableton and started learning how to produce. Ever since listening to Common’s BE Album, I realized I could express my cultural identity through this music and never looked back.
The music industry is the hardest industry in the world to progress in, How do you feel you are doing?
I feel like I’m doing great. I’ve never felt more at ease in the industry and can’t wait to show you all the music I’ve been working on
How have your song writing skills developed over time?
I’ve been involved in a lot of groups and one of the things I’ve learned is songwriting is a skill you will never stop developing. I think now I’m on an interesting progression as I’m trying to expand my writing from the typical hip-hop set-up, but it’s something I’m continuing to grow.
I’m seeing a lot of debate about females not feeling safe at music gigs, any thoughts on what we need to do to help?
I think we as artists need to make sure we create a safe environment, especially for women, at our shows. These people come out to support us and we should do the same otherwise we’ll end up creating toxic shows like Travis Scott. The best thing we can do as artists make sure we foster safe spaces, make sure we make music that attracts people in the music scene who have the same goal in mind, a fun concert experience. Not only that though, but make sure we invest in proper safety so everyone can have fun.
As you develop as an artist and develop using socials what ways do you get new ears on your music? Any tips?
I feel like if you craft your music tastes in the right way the algorithm will respond. I feel like youtube and spotify have me down to the t and know what music I am trying to hear. But you also gotta go out into the world, go to shows you’d never usually go to. Who knows you might walk away with some interesting music.
Tell us a funny story from the road.
I’d say the funniest is when Dani Leigh’s crew took our green room from us. It was a show at the Newport in Columbus, OH and this was the first green room my band and I would ever have. We get in and see that Dani’s crew grabbed it from us, but we did get offered some popeyes in return so wasn’t terrible haha!
What’s your thought on Spotify monopoly on the music industry?
It’s a hard thing to have an opinion on since Spotify has been my go-to app since I was a kid. I think we do need to introduce more competitive apps cause the way Spotify pays isn’t great, but there isn’t much else right now.
Do you sign up to any conspiracy theories?
LOL, Nah. Not many have any traction with me, but I do love to laugh at them.
Did you buy anything you don’t need during the pandemic?
Fuck you’re really putting me on blast now. I’ll be honest I did not need to buy my massage gun, but dammit I need a massage, so I consider it money well spent.
What was the worst experience on stage?
Oof, when some other artists bum-rushed me and my band. That stage was not big enough and I was not ready for random people I did not know to fuck with my bass.
Tell us something about you that you think people would be surprised about.
Probably would have been a chef if the music thing didn’t work out. I love cooking Indian food for me and other people.
What makes you stand out as an artist?
I think what makes me stand out is I’m not ashamed of my cultural background. I make it the forefront sound in my music because I want people to know the rich history that is brown music.
I hear you have new music, what can you tell us about it.
Yes! I got a new single on the way called I LOVE MUSIC from my new project coming out Nov. 11th. It’s a new style I’ve been working on that combines hip hop with traditional Indian sounds to create a kind of tropical trap vibe. I think its something people haven’t expected or heard before but will feel almost second nature to them.
Talk me through the thought process of the new tune.
It was a lot of long nights I’ll be honest. I had to really think through how I was gonna combined these two totally different sounds, but after some sample digging and soul searching, I think I really found the groove of the song. The lyrics came so easy though because I realized this song was my love letter to the two styles of music that changed my life.
What was the recording process like?
I got a chance to record this song in Gold Digger Sounds, the same recording studio some of my heroes like Leon Bridges recorded in. It was almost like a musical haji for me being in a place where so many creative geniuses recorded. I’ll never forget it.
Would you change anything now it’s finished?
Honestly nothing, it’s beautiful and I can’t wait for people to hear it.
Is there anything else you would like to share with the world?
Kovei makes music for the heart, soul, and chakras, catch the wave before you miss it.