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APRE

RGM INTRODUCING – WE INTERVIEW ARTIST APRE, WHAT HAPPENED?

What made you decide that music is a thing for you?

There’s never been a point in my life where I haven’t wanted to do music. I grew up being surrounded by all kinds of music. This came from my dad who is also a musician and had a big influence on my love for music. 

I started playing the drums at the age of three and very quickly realised this was a real passion and brought me so much joy. I did this up until the age of about 12 and then found my love for the guitar, I started trying to sing and then I started to try and write music. 

I was fortunate enough along my musical journey to meet some great collaborators, who taught me some incredible things. Through those experiences, I began to start writing quite good songs and got to a point where I felt like I had enough material to start sending it around the industry. 

Introduce us to you and your musical history.

I am APRE an Indie Pop act from West London. I first came onto the scene back in 2018 with my track ‘All Yours’. I was fortunate enough on my musical journey to support some incredible acts such as Sam Fender, Friendly Fires, Laney and Inhaler. I also had the pleasure of playing the BBC introducing stage at Glastonbury and featured on FIFA 2020 soundtrack. The biggest highlight for me was playing a sold-out headline show at the London, Scala.

After four years of hard graft, I felt I needed to take a step back and have a rest from the music scene, after having around 10 months off, I started to feel my body was asking me to reach for that guitar again and begin writing. During this time, I felt I started to find my joy for Music once again and began to write some of the best music I felt I had ever made. This then made me decide to begin, releasing music once again, and here we are.

What was life like for you before music?

This is a question, I can’t answer as I’ve never lived a life without music. Music is something that I’ve done my entire adult life and long may continue.

What was the first song you heard that steered you into a music path?

I grew up, listening to a huge variety of old school classics, such as Led -Zeppelin and the Beatles. For me, The Beatles really started to paint the path to my musical journey. There wasn’t a song in particular, but the album Abbey Road was something that I felt from a songwriting and production perspective was something incredibly inspiring to me, and is something that I still listen to and thrive off today.

Where do you feel you currently sit within the music industry?

I feel that I am just starting to let the industry know that I am back. I was away for a while and having been in the industry already for the last six years I feel people may have started to feel like I’d given up, but that is absolutely not the case I’m back and I’m feeling more excited and more passionate than ever before. I have so much music waiting to be shared with the world. 

What’s the biggest thing you have learned from someone else in the industry?

The biggest thing I have learned is the fact that you are only as good as your last release. The most important thing is to keep writing all the time. Keep up the standard, maintain it and make sure that every thing you put out is the absolute best it can be. Don’t get caught up on image always put the music first and keep trying to mould yourself into a better musician and keep finding and experimenting with different things so not only do you keep the excitement for yourself but also you might end up going down a road you never thought you’d go down which could lead to creating something musically very exciting.

Tell us Two truths and a lie about you.

I did eight shows in Texas in two days. I had a record on FIFA. My uncle is Robbie Williams.

If you could wish for one thing to aid your career what would it be?

Discipline, I feel in today’s musical world you need to be always moving forward creating content, writing good music being present being known to your fan base. This can take a lot of time and it’s really important that you have the discipline to make sure you keep up this level of content to engage a millennial fan base.

Do you ever worry about people taking things the wrong way or cancel culture? Discuss….

This is something I never really worry about. I don’t really see the point in worrying about these things. I feel that whatever you do creatively should be done because you love it and it’s something that you would listen to. It needs to be something that you’re proud of and that brings you joy. I don’t care if no one likes it, if I think it’s good then I’m going to put it out and maybe someone will like it. As long as I can stand there and look at it and think yes! that is 100% what I love, then I am happier than ever. 

Do you sign up to any conspiracy theories? If not why not?

Just no. 

What was the worst experience on stage?

We were supporting a band called Inhaler in Scotland. I had been out the night before and got way too smashed, I felt absolutely horrendous. The next day I went out on stage that night feeling extremely dizzy and like I was going to be sick. I decided to make some jokes to the audience to try and lighten the mood in the room as when you’re support act, you can feel like everyone is asking who the hell is this which can be a very unpleasant feeling.

So I started to make a few jokes to try and soften the vibes and unfortunately, the jokes were really badly received, there was just complete silence throughout the room. Therefore I decided just to keep my head down try not to be sick and get through the next half an hour.

Tell us something about you / each member you think people would be surprised about.

I was the chess champion of the London Borough of Ealing.  

What makes you stand out as a band/artist?

I feel that the music doesn’t really sound like anything else. It has its own sound and it’s a really interesting blend of influences. I feel that when you hear it on the radio even if you didn’t know that specific song you could probably tell that it was APRE. I also think that my discography has a very wide range of emotions. Some of the tracks are very rocky and heavy whereas some of the tracks are much more downbeat and reflective. I feel like APRE isn’t just one thing I think it does many things in its own unique way.

I hear you have a new music, what can you tell us about it.

I have a new track called ‘IS THIS THE REAL WORLD?’. It is coming out on January 19.  It’s a song about technology and how it’s taking over.  It focuses on the idea that we are missing all of these amazing moments in life by being glued to our screens. It also has a message of hope and unity, and that maybe we can escape reality for a period of time whilst we listen to this song. 

Let’s just live in the moment free from all of our devices. It’s the second track from an EP I’ll be releasing later this year and it’s definitely my favourite release in a long time.

What was the recording process like?

This record fell out of the sky, just like all good records do. The entire song was written and recorded in one evening. It took around four hours. These are always the writing sessions that are the most fun when one idea just flows to another. 

You can’t beat the feeling you get when listening back to a recording that came together that quickly.  Sometimes it’s hard to believe that this thing you’ve just made didn’t exist earlier in the day.

What was the biggest learning curve in writing the new tunes?

The most important thing I think is to be relaxed and to not force anything to let it come to you naturally, and if that takes a week or even longer allow that to happen. As soon as you start forcing these things you lose the authenticity and the naturalism that good music gives us. 

Would you change anything now it’s finished?

Sonically, I always feel once I release music that I would like to change the mix at certain places, but overall I always feel with art that it is incredibly hard to know when something is complete. So for now, this song is what it is and I feel happy that people will now have the opportunity to hear it.

Is there anything else you would like to share with the world?

The song is about putting down your phones and laptops and whatever other device you might be addicted to. Look up at the sky, speak to real people, and make real connections. Life is too short to waste in virtual reality. 

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