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RGM INTRODUCING – WE INTERVIEW LONDON ARTIST ALEX KENBY

Hiya Alex Kenby thanks for joining us in the virtual RGM lounge today, grab a brew and take a seat.

Heya, my pleasure thanks for having me, really happy to be here!

What made you decide that music is a thing for you?

For me, music has been all around me ever since I was a child, from my mum playing 80s/90s rock music, to my dad playing Jazz and Blues styles, and whenever we had friends and family around the whole blend of all the genres together was just amazing, I will never forget that feeling of feel-good music, such a great memory!

I hear you have new music, what can you tell us about it.

This is Through My Veins, it’s a Deep House track that takes you on a journey of relationships, anxiety & our natural human curiosities. It features the talented vocals of French/English singer Emma Lachance and shows off her ability to sing in both languages effortlessly. It was such a pleasure to have her on the vocal for this and to hear the song back on the platforms in whole, especially with the French bridge section, it just fills me with absolute joy!

How have your songwriting skills developed over time?

I like to think since I have taken song-writing much more seriously over the past few years and have also been lucky enough to Chart twice in two different countries Top 100 charts, once at #75 in Mexico and the other at #60 in my own country the UK iTunes Top 100 Dance Chart, I can confidently say now that I feel my writing has matured in a way I would not have ever imagined. Sometimes when I listen back to some of my songs, I do honestly shock myself sometimes. The best feeling ever is when you receive a message from a fan just saying how much they appreciate your music. I am extremely thankful and grateful that I am able to create and do what I do and I will mark my time on this earth with the creations from my mind.

The music industry is the hardest industry in the world to progress in, How do you feel you are doing?

Ohh yeah, I completely get that wow, haha! I mean, I feel I am doing well with how things have turned out so far, although one thing I am trying to get more of is some gigs, ever since life returned to ‘normal’ again, it’s basically first come first served on the line-ups as every artist is racing for the centre stage once more. If you’re one of the more ‘established/major label’ artists then you’re pretty sorted in that respect, but for us independent and self-funders, you gotta OWN your brand and wear that flag with absolute pride! For me, if an artist, doesn’t make their own music, especially with DJ’s, I don’t see how they should have a gig over an artist that does make their own music and also does WELL regardless of them being independent or not! So right now I’m spreading as much awareness of myself, my brand, networking and my own record label HYBRD RCRDS, as much as possible so I can continue to lay these foundations for the future and the years to come!

As you develop as an artist and develop using socials what ways do you get new ears on your music? Any tips?

Be authentic and the best version of yourself that you can. Don’t try to copy other people, they are not you and you are not them, YOU are unique, embrace that. Don’t be afraid to go on Livestreams or offer ways for your fans to know more about you with Q&As or AMA stories. Most importantly, Have Fun!



What makes you stand out as an artist?

The fact is that I’m not afraid to make exactly what I want to make. I don’t believe in limiting yourself to just one genre if you are capable of writing in more than just one. I have so many ideas and inspirations for new music all the time and I would not want some of them to go to waste or never be written just because I kept myself on a narrow path. Don’t get me wrong it’s great to specialise in a genre, but if you can utilise that within other genres, then I believe you can create some amazing combinations.

What was the recording process like for this release?

Now, believe it or not, I originally started writing this song in November of 2021! I came across Emma Lachance after hearing her cover of Fever by Dua Lipa & Angèle. I mentioned that I really liked her vocal tones and language capabilities, and wanted to write a modern piece of music that would utilise her voice in some of the best ways possible and to sign her on a single release to my label. Emma was an absolute pleasure to work on this with! She was so patient, understanding and open with & for ideas, it made for a really enjoyable writing experience! We went back and forth for months via email and text to write the lyrics while in the meantime I was composing the instrumental that would be the baseline for her voice to rest upon. This song is also my most ‘travelled’ to date as well, as when I started writing it, I was in the north of England. I then travelled home and continued to write it in the south of England while Emma pieced together her sections in France. I find it so fascinating that we have this ability to create music in such an unbelievably easy way nowadays, that combinations like this song are much more likely to happen than it would compared to some few years ago, as well as in a more effortless way.

What was the biggest learning curve in writing this new record?

I feel the biggest learning curve for this song was learning in a very short time how to write in a completely different language than my own, i.e. French in this instance. Now that I have though, I feel so compelled and confident to write more in this and other languages in the future.

Is there anything else you would like to share with the world?

Do it and don’t be scared! It’s never too late to do exactly what you want to do, no one wants to live a life filled with regret. You never know, it may be the best decision you ever make!