Introduce us to yourself and your musical history.

I’m Jennings Couch and I’m an alternative songwriter and artist from New York City but have lived in London since I was a kid. My first interaction with music was when I was about 7 years old in New York City and Green Day had just released their ‘American Idiot’ album. For some reason after listening to that album, I immediately asked my parents for guitar lessons. That led to piano lessons, then drum lessons and singing lessons and before I knew it I was writing my own songs! I’ve never really been interested in looking back at the history of music, always the future. What’s new and what’s coming.

What’s the best piece of advice you have received in the music industry?

The best piece of advice I got came from the first producer I worked with out of Uni, Kevin Malpass. He always told me “the more you can do yourself the better”. He was referring to everything from songwriting and production to filming and editing your own music videos. I’ve held on to that piece of advice for years and it always works. Of course, you will need help with certain things, but the more you can plan and do yourself, the better, in my opinion.

Did you buy anything you don’t need in the pandemic? If so, what?

Well, during the pandemic I was setting up my studio Holywell Studio, so everything I bought went there! And I would say none of it is useless.

Do you subscribe to any conspiracy theories? 

Not really, not really into that kind of thing. I’m more of a factual/realistic kind of person!

What support is out there for new artists in London?

I think London is a great city for new artists. There are loads of opportunities to perform and collaborate with other creators. However, I think London is very hard to ‘break’. This is why getting your music online is super important to reach a wider global audience.

Who is inspiring you at the minute on the London unsigned scene?

I’ve had some great unsigned artists come to Holywell Studio who I think has the potential to be big! There’s Izzy T whose sound is a blend of alternative rock and electronic. And there’s Fenda who’s a more downtempo R&B kind of style. Really excited to see where they go!

What was the most fun you have had on stage?

Ah, that’s a hard question. There’s been soo many amazing gigs! One of the most memorable was playing to a packed out Fiddler’s Elbow in Camden. We were filming the gig so we gave everyone in the audience a mask to wear. The mask was the artwork to my single ‘Love Hearts’. And I just remember seeing everyone rocking out while wearing these pink emoji masks, it was awesome.

What was the worst experience on stage?

Oh man, there’s been quite a few. I can’t remember specifically, but the worst experiences for me are always when something technical goes wrong. Either the backing tracks get messed up, or I stomp on the mic lead and break it. Then it’s the awkward bit of having to fix whatever it is while everyone waits for you.

What advice would you give someone going into the music industry?

I would probably give them the same advice that I was given, which is “do as much as you can on your own”. As in, don’t splash out loads of money right away on promotion, PR, branding etc. Gather all your visions, create as much as you can on your own, and once you\re confident with your brand, your sound and your image, then you can approach others for help. But have a clear idea of who you are and what you want to portray beforehand.

What’s your biggest achievement as an artist?

For me one of my biggest achievements to date is reaching 1 million streams on my track ‘Where Did U Come From?” It’s such an honour for me that people listen to and enjoy my music all over the world. It’s honestly one of the things that push me to keep creating and releasing music.

Right now, what’s annoying you the most?

Something that has been constantly annoying me is how difficult it is to get syncs with TV or film. It seems like such an elusive thing and I know that the day I get my first sync will be one of the happiest days for me!

What’s your favourite song to play live and why?

I think my favourite song to play live is “You Taste Like Water” because it’s hard-hitting from the get-go. Also, the chorus is in a 7/4 time signature which makes it quite difficult for people to clap along, and it always makes me laugh to see people trying haha

What can you tell us about your new single ‘Little Boy’?

‘Little Boy’ is a conversation with my younger self. The song talks about the difficulties of being an adult and reminiscing about the days of being a kid. However, it has an uplifting tone of telling my younger self to push through and that everything will be okay in the end.

Talk me through the thought process of the single.

I started writing ‘Little Boy’ after a mate of mine literally said to me “little boy, you’ve got a lot to learn in life”.  Once he said that it hit me that it was a great lyric and a great concept for a song. So I started writing it there and then! I find that once I have a strong lyrical theme then the music around it comes very naturally.

What was the recording process like?

The recording process was very straightforward because I knew exactly what I wanted to say, so all I had to do was record the vocals over and over until I had some takes that I was happy with. The music came very quickly, so once the instrumental track was done it was all about the vocals!

What are your plans for the year ahead?

My plan is to keep writing and releasing singles. I think this is the best way to build a global audience and loyal fanbase. Alongside releasing, I’ll be performing with my band as well as doing solo acoustic shows. I believe as an artist it’s important to keep gigging so you don’t lose confidence and keep the momentum going 🙂