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RGM INTRODUCING – WE INTERVIEW LONDON ARTIST LILLVI

What made you decide that music is a thing for you?

It’s a long tale, but in short, it wasn’t a choice; music is who I am; it’s in my DNA; I’ve been into music since I was 2 or 3 years old; my parents had a strong interest in music, and there was always music around my family. The radio was always on, and I was singing in the car with my mother, who sang for me every night before I went to bed. My grandfather was usually playing various instruments, and I would sing along. So music was always in my upbringing growing up, so it was never a conscious decision; it just happened really organically and authentically.

Introduce us to you and your musical history.

It all started when I was introduced to music at a young age. I feel it is all related to the environment and practice. I grew up with parents who loved music and art, and a grandfather who is/was a pianist. It was probably about the age of 5 when I realised I could sing; I recall once singing in the mirror and my father was so amazed that he told everyone I could sing! I began creating songs around the age of ten, and I received a lot of praise from everyone. This all led to me continuing my study in music school, where I learned a lot about music and then moving to London.

The music industry is the hardest industry in the world to progress in. How do you feel you are doing?

I believe I am doing as well as I possibly can. It’s a difficult industry, and it’s entirely monopolised, making it exceedingly difficult for independent artists to succeed and earn a basic living. Music is my life, and no matter how difficult it is, I give it my all and keep improving. I have the vision and have faith in myself.

How have your songwriting skills developed over time?

As I mentioned in your previous questions, it all started around the age of ten. I remember writing a song with a friend and singing it at Christmas gatherings, which impressed everyone and gave me a lot of motivation. I already knew music was everything, but seeing people’s reactions gave me more certainty and confidence. I guess I started taking music more seriously around the age of 15-16 when I realised what an incredible avenue it was for me to express myself. I’ve always enjoyed writing stories and poems since I was a child, and being able to combine that with music was and continues to be amazing. I feel like it’s evolved a lot over the years, but I’ve realised that there is no right or wrong way to write a song, and it’s a practise like anything else; the more you do it, the better you get. No two songs are alike, and it also depends on what stage of your life you’re at that  adds colour to a song. Sometimes it takes 100 bad songs to get one great one, but I believe the best songs create themselves.

I’m seeing a lot of debate about women not feeling safe at music gigs, any thoughts on what we need to do to help?

Personally, I do not have a lot of gig experience, but I can completely understand and feel it based on my experience in the music industry thus far. It hasn’t been a pleasant experience. What is occurring is completely unacceptable, but I am proud of myself and all the women for standing up for their rights, and I will do everything in my power to aid and protect women. I believe that one day, not only in the music industry but in all industries and throughout society, women can feel safe no matter what.

As you develop as an artist and develop using socials, in what ways do you get new ears on your music? Any tips?

This is a lengthy process, and I am constantly working on new strategies and social media to reach as many new listeners as possible. What fans don’t understand is that how  many people it takes to break one artist, so without a team you cannot succeed.

What’s your thought on Spotify’s monopoly on the music industry?

I believe Spotify started with a noble idea and the aim of supporting artists; but, it is no longer working for the 99% of people who have to work two side jobs to break as an artist. It only caters to the top 1% and major labels. Imagine devoting all of your resources, from time to money, to your career but not even receiving a minimum pay. 0.003 per stream, and that’s if you own 100%; this is unacceptable and must be changed.

Did you buy anything you don’t need during the pandemic?

Oh, definitely, I bought a lot of useless items because I believe we were all under mental stress. Personally, I believe that everything we buy in the Western world is needless, and that our money may be better spent! Both for our planet and for others who are less fortunate than us.



What was the worst experience on stage?

Haha, I’ve had a lot of awful stage experiences. However, being unable to hear yourself is a nightmare! It’s never fun when you don’t hit those notes or forget the lyrics, but it’s not the end of the world because it happens to everyone.

What makes you stand out as a band/artist?

I believe that the fact that music comes so naturally to me, combined with my creative attitude, characterizes me, and I believe that people can see that in me! As a Pisces, I’m always swimming and coming up with new ideas haha. But I think the fact that it’s entirely genuine makes me feel wonderful. At least, that’s what I like about the artists I admire. I believe that knowing who you are and having a clear vision of what you want to do produces a really strong image in and of itself. Because you are never alone in your ideas, there are always individuals who share your interests and can relate to you!

I hear you have new music, what can you tell us about it? Talk me through the thought process of the new song. What was the recording process like?

I was in the studio with the producer who created all of my songs, and he composed the music while I wrote the vocal melody. The lyrics were then written on the way home from the studio on the train. I was depressed and anxious at the moment, but I wanted to listen to something upbeat and wrote the lyrics. I returned a few times to work on recording the vocals, and once all of the vocals were completed, the song was further produced and finished by the producer.

What was the biggest learning curve in writing the new tunes?

With more experience, and especially now that I am studying songwriting for my Master’s degree, I have much better control over the whole process of making songs.

Would you change anything now that it’s finished?

Oh, please don’t ask me that question; I am so judgemental of my music and would never be content; if it were up to me, I would never finish lol

Is there anything else you would like to share with the world?

My latest track “Down With You” will be available on all platforms on 9/12/22; I hope you enjoy it and wish everyone a Merry Christmas and New Year.

STREAM / DOWNLOAD HERE