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RGM INTRODUCING – WE INTERVIEW LONDON ARTIST SARAH CARTON 

Hiya Sarah, thanks for joining us in the virtual RGM lounge today, grab a brew and take a seat.

What made you decide that music is a thing for you?

I wanted to be a singer since when I was around 9 years old. I was obsessed with Avril Lavigne when I was little and made my aunt take me to see her live. It was so exciting and I knew I wanted to be a performer. 

Introduce us to you and your musical history?

I used to be an acoustic singer/ songwriter, mainly writing pop songs with a guitar in my bedroom. I studied acting and started a performance group with some friends where we were experimenting with a lot of electronic music and spoken word poetry which I loved. I decided to study a master’s in production so I could have more control over the kind of sound I wanted to make.

The music industry is the hardest industry in the world to progress in. How do you feel you are doing?

Pretty good right now, I feel like it’s starting to feel more like a career than a hobby which is a great turning point. I think I’m learning not to compare myself to other artists, as when I was doing that, I’d beat myself up for not hitting my goals quickly enough. I think it’s important to spend time figuring out what kind of artist you want to be and not take everything too seriously. 

We set up RGM USA and many other countries in the world to share music with America and the UK, good idea?

Good idea!

Do you sign up to any conspiracy theories?

Nope, not my thing.

Let’s share the love, what bands are doing really well in your Town / City?

I’m obsessed with Self-Esteem at the moment. I love what she’s doing for women in music and what she represents. 

What advice would you give other artists starting out?

Not to listen to everyone else’s opinion and to trust your gut. Make the music you want to make and protect your mental health over everything else. 

Did you buy anything you don’t need in the pandemic?

Loads. So many new music kits I still haven’t used yet.

What was the worst experience on stage?

I was once performing and the Ableton live set crashed just as I was starting the loops for the first song. The tech guy had to come onto the stage and fix everything.. Not fun but the audience was kind to me.

Tell us something about you that you think people would be surprised about.

I’m into pottery and ceramics, another lockdown thing.

If you had to describe your music to an alien how would you describe it?

If it was to a person I’d say alt-pop/ ethereal with a bit of spoken word but I’d struggle with an alien. Maybe just moody pretty?

What makes you stand out as an artist?

I think my desire is not to be put in a genre box. I love experimenting with different sounds and styles so I’m never sure what kind of music I’ll make. But it’s all very DIY so I think my production style always comes through. 



I hear you have new music, what can you tell us about it.

Yes! My debut EP ‘Raw’ is out on the 14th of October. My first single from it, ‘Fire’ is coming out this Friday 30th September which is the first new music I’ve had out in over a year so very nervous. Then the second single ‘The Edge’ is out 7th October.

Talk me through the thought process of the new tune.

I’m still getting through finishing all the music I wrote over lockdown, so this EP is a collection of songs I wrote and self-produced during that time.

What was the recording process like?

It was super isolated during lockdown times. I’d record little bits of it usually at night during winter in my flat. It has a very DIY and bedroom beats feel to it because I was literally writing and recording it in bed.

What was the biggest learning curve in writing the new tune?

I’ve always worked with a co-producer on my music but I knew I wanted to lead the production of these new tracks and work on creating a new sound for myself. I think having discipline to finish them and sticking to a schedule was the big thing for me.

Would you change anything now it’s finished?

Probably not. I think you can always keep working on something and I’ll never be 100% happy with anything I create. There comes a time when you need to know when to stop and I love how these songs aren’t super polished as that wouldn’t fit with how they were created.

Is there anything else you would like to share with the world?

I’ve got my first ever headline show in London on the 13th October in Hackney to celebrate the release of the EP! Tickets are available here: https://link.dice.fm/j00c3d4399d2