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MADDY STORM

RGM INTRODUCING – WE INTERVIEW MANCHESTERS MADDY STORM

Hiya Maddy Storm, thanks for joining us in the virtual RGM lounge today, grab a brew and take a seat.

What made you decide that music is a thing for you?

It wasn’t really a decision, I often feel like music is the only thing that makes me feel like myself. 

Introduce us to you and your musical history.

I’m Maddy Storm, an artist and producer. I could sing before I could walk, my mum would always sing around the house, and by the age of six, I knew how to harmonise. Growing up, Kate Bush, Fleetwood Mac, and Bowie instilled my love for the art of songwriting. I started playing live shows when I was 15 and I loved how I could connect with people that I’d never met and how they could resonate with words that I wrote.

Though the catalyst for me taking it more seriously was when I was gifted a MacBook and discovered GarageBand. I started to realise that I could create the sounds I was hearing inside my head. I want to redefine the image that people associate with being a producer. When I used to hear the word producer, I often had a mental picture of a man behind a massive desk.

I don’t believe that gender identity should be taken into account when talking about the credibility of your work and art. It has been my experience that I have been asked who has written and/or produced my music on multiple occasions, and I want to provide representation for other women who are tired of being asked who composed and produced their songs. 

What was life like for you before music?

Personally, I’ve never experienced a before. Music is at the core of who I am, it’s who I’ve always been, I arguably rely too solely on music as my identity (promise I have other interesting traits). 

What was the first song you heard that steered you into a music path?

Complicated by Avril Lavigne, if you haven’t seen the video of her interview where she describes herself as a rock chick, I urge you to go find it right now. 

Where do you feel you currently sit within the music industry?

In terms of genre and approach, I sit alongside the likes of Ashnikko and Caroline Polachek. 

What’s the biggest thing you have learned from someone else in the industry? 

Say yes to every experience and opportunity that aligns with who you are. 

If you could wish for one thing to aid your career what would it be?

A number one album.

Do you ever worry about people taking things the wrong way or cancel culture? Discuss….

We live in a world where sharing who you are is an important part of people connecting with you as an artist, meaning there is more chance than ever that something is taken out of context/the wrong way. That being said, I don’t necessarily worry about cancel culture, ultimately I think that most people want to do the right thing and be on the right side of history and that’s why cancel culture exists. However, we’re human and everyone makes mistakes; I think the main thing is doing all you can to fight for what’s right and apologising if you ever get something wrong. 

Do you sign up to any conspiracy theories? If not why not?

I’m often convinced we live in a simulation, but maybe it’s my ego talking and that pattern of thought aids my ideation that I’m the main character. 

Tell us something about you that you think people would be surprised about. 

I’m not a natural redhead. 

What makes you stand out as an artist?

How much I genuinely care, I have no plan B. Also, in a more literal sense, my height, shout out to everyone that has ever told me you don’t get big diamonds. 

I hear you have a new music, what can you tell us about it.

My new single ‘Last Halloween’ is out now, this song is about feeling lost in your twenties, it’s about mental health and my lack thereof, it’s about being scared of being a burden to those you love and not knowing how to fix it, it’s 3am notes from a people pleaser.

What was the recording process like?

I wrote, recorded and produced this track in my bedroom; I wrote the lyrics at 2am and produced it the next day. My aim as an artist is to represent and increase the percentage of women in production (3.4% is unbelievable and I want to so all I can to change it). 

What was the biggest learning curve in writing the new tunes?

To be more impulsive. I often get caught up in my songs being part of a big body of work, or aim for them to fit into the bigger picture, but I’m learning and trying not to overthink. I’m starting to understand that no matter what I do, it is inherently part of who I am as an artist. 

Would you change anything now it’s finished?

It’s chart placement. 

Is there anything else you would like to share with the world?

Worry less, do more. Try not to take anything in life too personally, or seriously. I recently read 27 Bad Survival Tips for artists by mitski and I’d recommend. Also, if you’re an artist or songwriter and you want to collaborate/need a producer, email me: maddystormband@gmail.com

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