Hiya NC aka Nonstop Creativity, thanks for joining us in the virtual RGM lounge today. Grab a brew and take a seat.
What was life like for you before you got into music?
Before I stepped into music, I was deeply immersed in the world of investment banking. My focus was on supporting startups—guiding them through business growth strategies, financial planning, and helping them build strong foundations. I cultivated a collaborative network of founders, many of whom went on to raise their first $5 million. It was all about learning from each other, sharing insights, and avoiding the pitfalls others had faced. At one point, I was managing $1.7 billion in assets, but what I truly loved was the human side of it: building relationships, shaping powerful brands, and creating meaningful connections. That passion for storytelling and connection eventually led me to music.
What’s the live music scene like in London right now? Anyone we should be looking out for (bar you, of course)?
The live music scene in London right now is electric. There’s always something happening—from intimate gigs in hidden basement venues to massive stadium shows—and that constant buzz makes it the perfect city to grow as an artist. I feel lucky to be based here; it gives me endless opportunities to test new material, sharpen my live performances, and connect with audiences who genuinely love discovering fresh sounds.
As for artists to watch—aside from me, of course—I’d say keep an eye on Tamera, Mark Taiwo, and Chiderah. Tamera’s genre-blending style and velvet vocals are captivating; Mark Taiwo brings a soulful depth to R&B that’s impossible to ignore; and Chiderah’s alternative edge and lyrical honesty are making serious waves.
London’s scene is thriving, and these artists are proof of that.
It seems like being a social media curator has become added to the many jobs of a musician, how do you feel about this?
It’s definitely a challenge—being a musician today often means wearing a dozen hats, and social media curator is one of the biggest. You’re essentially a one-person brand, constantly creating, promoting, and performing. But I’ve learned that mindset is everything. When you shift from ‘I have to do this’ to ‘I get to do this,’ it becomes a lot more exciting. Social media isn’t just a chore—it’s a powerful tool to connect, tell your story, and make sure your music reaches the people it’s meant for. If you believe in what you’re creating, then sharing it becomes part of the journey, not just the job.
How do you manage engagement on your socials?
Managing engagement on socials can be intense, but I approach it with the same discipline I had in investment banking—responding within 24 hours, staying on top of messages, and making sure I connect while the moment’s still fresh. If someone takes the time to show love or support, I always make time to say thank you. Gratitude goes a long way, and I truly believe that when you appreciate every interaction, abundance follows. I use my platforms not just to promote my work, but to build real connections—talking about music, creative arts, modelling, and everything in between. It’s about creating a space where people feel seen and inspired.
What’s your view on the Music industry today?
I think we’re incredibly fortunate to be making music in this era. The barriers to entry have never been lower—artists can now launch globally with just a laptop and a vision. With access to multiple platforms, distributors, and a wealth of learning resources, we’re empowered to take control of our careers and make real impact. The ability to connect with musicians and creatives worldwide means collaboration is limitless.
In the UK especially, it’s an exciting time. Initiatives like the Music Growth Package and grassroots funding boosts are creating real opportunities for emerging talent to thrive
Where do you feel you currently sit within the music industry?
Right now, I see myself as an emerging artist carving out my space in the industry. Music has been a healing force for me—it’s how I process and reflect on the experiences that have shaped me. I create with intention, weaving positive messages into my songs, and it means the world when listeners connect emotionally with what I share. I’m still learning, still evolving, and I’m embracing every part of the journey. For me, it’s not just about chasing success—it’s about growing through the art and staying true to the reason I started making music in the first place.
Whats the biggest thing you have learned recently as you progress with your music?
One of the biggest things I’ve learned recently is that music isn’t just about creating a great song—it’s about mastering three key pillars that each demand serious dedication.
First, there’s performance. It’s not just about singing well—it’s about connecting with the crowd, commanding the stage, and rehearsing until the song becomes second nature. Because on the day, nerves or unexpected moments can throw you off, and that preparation is what keeps you grounded. Vocal dynamics, eye contact, movement—all of it plays a role in how your story lands.
Second, there’s vocal recording. That process is its own art form—finding the right song, writing lyrics that resonate, crafting your flow and delivery. I’ve learned how important it is to build emotion gradually, layering the sound so the listener stays hooked from the first verse to the final chorus. It’s about telling your story with impact and intention.
And third, personal brand management on socials. That’s a full-time job in itself. From content creation to audience engagement, it’s about showing up consistently and authentically. I have huge respect for anyone juggling a 9–5 while trying to balance all three pillars—because each one could easily be a career on its own.
For me, doing all of this is a privilege. It’s a challenge, yes—but it’s also the most rewarding journey I’ve ever been on.
What was your best experience on stage?
My most memorable experience was performing at the Ronnie Scott’s Street Party with DJ AG. It was a rollercoaster. I waited for hours, unsure if I’d even get the chance to perform due to time constraints. But I stayed close to the stage, visible and ready—just in case. I ended up chatting with Fiona from DJ AG’s team and showed her a quick portrait I’d sketched of DJ AG. We had a laugh—she said it looked like him, but maybe even a bit better! Then, just when I’d accepted I wouldn’t be performing, I was told I had two
minutes. I jumped on stage and performed ‘La Fleur,’ a deeply personal song about someone who stood by me when I left the corporate world and began a difficult journey of self-discovery. That moment lit something inside me. It was my first performance in ten years—straight into the deep end—and it reminded me why I do this. It reignited my passion to keep refining my craft and connecting with audiences.
What was your worst experience on stage?
Ironically, that same performance was also my toughest. I knew I could’ve done so much better. The nerves, the rush, the lack of prep—it all hit me. But it was a blessing in disguise. It gave me the push I needed to say, ‘Keep going. Keep improving. One day, you’ll be back on that stage with DJ AG—and you’ll own it.’ My friends and followers were incredibly supportive and said lovely things, but you know how it is—I’m my own worst critic. Still, that moment taught me resilience and reminded me that growth often comes from the most uncomfortable places.
Tell us something about you that you think people would be surprised about.
People are often surprised by how many creative hats I wear. I model, customise trainers and musical instruments, sing, rap, mix and master my own tracks, and even edit my own videos. I treat every part of the process as an extension of my artistry—whether it’s designing a pair of kicks or layering harmonies in a mix. But here’s something that usually catches people off guard: I was one of 200 artists who contributed to a Guinness World Record for the most simultaneous paintings of Sir Lenny Henry. It was an incredible moment that combined community, creativity, and history—and it perfectly reflects how I approach my work: bold, collaborative, and always pushing boundaries
I hear you have new music. What can you tell us about it?
Yes—I’ve got new music out, and one track I’m especially proud of is called *East Side*. It’s a nostalgic nod to my childhood and the old-school garage sound that shaped so much of my early love for music. It’s funny—my late father used to say, ‘Things were better back in the day,’ and I’d tease him, saying that’s just what happens when you get older. Now I catch myself saying the same thing. This song is my way of honouring that sentiment. It’s about ageing with grace, holding onto what matters most, and celebrating the timeless energy of the music that raised us. It blends emotion with rhythm, and I hope it resonates with anyone who’s ever looked back and smiled at where they came from
What was the recording process like?
The recording process for this track was a real emotional ride. I laid down the initial version back in March/April, and DJ Wardy—who produced the track—was ready to release it. But there was one line in the chorus that just didn’t sit right with me. I spent months obsessing over it, trying to crack the code and find the perfect lyric that matched the emotion of the song. Then, at 2am, just as I was drifting off to sleep, it hit me. I literally jumped out of bed, ran to the studio, and recorded the new version on the spot. The next day, it was in the hands of Zany, my mixing and mastering engineer, who brought it to life with incredible precision. Now, it’s finally about to be released—and I still can’t believe how far it’s come from that one stubborn line to a track I’m truly proud of.
What was the biggest learning curve in writing the new tunes?
One of the biggest things I’ve learned recently is that music isn’t just about creating a great song—it’s about mastering three key pillars that each demand serious dedication.
First, there’s performance. It’s not just about singing well—it’s about connecting with the crowd, commanding the stage, and rehearsing until the song becomes second nature. Because on the day, nerves or unexpected moments can throw you off, and that preparation is what keeps you grounded. Vocal dynamics, eye contact, movement—all of it plays a role in how your story lands.
Second, there’s vocal recording. That process is its own art form—finding the right song, writing lyrics that resonate, crafting your flow and delivery. I’ve learned how important it is to build emotion gradually, layering the sound so the listener stays hooked from the first verse to the final chorus. It’s about telling your story with impact and intention.
And third, personal brand management on socials. That’s a full-time job in itself. From content creation to audience engagement, it’s about showing up consistently and authentically. I have huge respect for anyone juggling a 9–5 while trying to balance all three pillars—because each one could easily be a career on its own.
Would you change anything now it’s finished?
Dj Wardy may kill me if I try and change anything but he has been incredibly patient and understanding with me so I would say there is absolutely nothing I would change on East Side. It is my best release so far until my next song release🙈🤣.
Is there anything else you would like to share with the world?
Be the light in the darkness! You may never get appreciated the way you want but the win is in staying true to yourself regardless of what the world or life does to you. I am a positive person and love interacting and building new relationships. Connect with me and lets grow this creative community and do incredible things and god bless you.
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