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RGM INTRODUCING – WE INTERVIEW NORWICH BAND FLORAL IMAGE

Hiya folks thanks for joining us in the virtual RGM lounge today, grab a brew and take a seat.

What made you decide to start the band ? 

Fergus – Probably the rather self aggrandising insistence that we could probably curate a better evening of live entertainment than most of the bands we were paying money to see in our late adolescence. That and just having a valid reason for being photographed with a Rickenbacker.

Jack – My dreams of becoming a professional footballer are fading, so being a musician was the next best thing. That and the fact me and Ferg felt that we should probably do something with these songs we had written 3 years ago.

Mitch- I actually thought we were starting a brand and the others had just got the spelling wrong. I really love products. Suppose it’s too late to not do the band thing now.

Introduce us all to the members and your musical history?

Fergus – I’m the idiosyncratic songwriter the others have to put up with through gritted teeth. Jack’s the unused science degree synth and production nerd. Matt is the annoyingly pretty one, Mitch is the drummer who just can’t stop getting complimented all the time and Jonny is sound as. 

Jack – Formed in 2019, signed to Catch 21 Records in 2020, played some gigs in 2021 when that was a thing again and in 2022 we will become leaders of the Himalayan Mole Men, a new intergalactic republic sent to Earth to save humans from themselves.

Mitch- That’s what Jack calls the Green party. It’s like a defence mechanism to help the news seem less scary.

Whats the best piece of advice you have received?

Jack – Quiet the mind, open the heart (Ram Dass).

Mitch- When dreaming takes you nowhere- it’s time to play. Kenny Loggins, 1986.

Fergus – It’s better to say nothing and be thought of a fool, than say something stupid and remove all doubt. (Stu, My mates dad)

Did you buy anything you don’t need in the pandemic? If so what?

Jack – A whole lot of fast food and KFC – I’m a chickaholic, for my sins.

Do you sign up to any conspiracy theories? 

Fergus – Generally no- but only time will tell if we should have been listening to the History channel after 8pm instead of the news. Though I do love the idea of Bill Hicks faking his own death to become Alex Jones.

Mitch – We have a kind of internal band conspiracy theory that Fergus is actually an octogenarian that got switched into a 27 year old’s body by a warlock’s curse. All of us subscribe to it BUT him.

Fergus – No comment.

What support is out there for new artists in Norwich?

Jack – We are fortunate to be signed to the hottest independent record label in East Anglia, Catch 21 Records – they are also on the lookout for new talent and have recorded all of the best stuff coming out of the city.

Who is inspiring you at the minute on the Norwich unsigned scene?

Jack – PleasureInc., Waxx, Mama Oh No, Kitty Perrin & Aphra to name a few.

Mitch- Malana’s putting bangers together too! Big bangers.

Tell us something about each member that you think people would be surprised about?

Mitch- our bassboy, Matty, once hit his head so hard on the wooden ceiling beam of a remote seaside cottage that he briefly ceased to exist at all. Just completely dematerialised from 3D space. The person he’d brought with him (to woo, obviously) was so impressed that they married him the instant he came-to again, a few weeks later. Jonny’s terrible with wells, Ferg’s not allowed in a lot of the Pacific- and I’m pretty sure that Jack can pull a tooth out on command. I mean, any of us can really! If we’re trying hard enough.

Jack – Mitch didn’t swear until he was 26 and after this he swore a lot.

Tell us a funny story from backstage?

Fergus – We don’t really have any crazy stories to tell, we mainly just make sure everyone’s hair looks great and no one’s on the verge of a panic attack.

Jack – We had an indoor ciggie backstage at Sound City Ipswich with some of Working Mens Club after their headline set. They all seemed rather perturbed by the lead singer’s on stage antics.

If you had to describe your band to an alien how would you describe them? 

Fergus – I feel solipsistic enough talking about this band to my friends and family to be honest. The thought of chewing the ear off of a celestial being about it fills me with deep, deep sorrow.

Mitch- hand gesture for big, hand gesture for movement, hand gesture for explosion. Probably also hand gesture for stanky.

Jack – Black matter with a drizzling of cosmic juice.

I hear you have a new single brewing, what can you tell us about it?

Fergus – We do. It’s called Dial In and it’s a sun-tinged take on psychedelic dance music with guitars in it. We’ve made a fun video for it and we hope you like it.

Jack – Think baggy beat, bucket hats and acid house piano loops. This song’s all about getting out in the great outdoors with your friends, having a good time and letting go.



Talk me through the thought process of the single?

Fergus – The song was conceived at a jam nearly three years ago now. Our former bass player extraordinaire Paul Winfield found this bassline from somewhere in the ether and we’ve been hooked on it ever since.

Mitch- Blessed be the Winfield!

Jack – It’s taken a few different variations since then and we are so proud of how it’s turned out and cannot wait to share it with you all. We have dreams of playing this in front of drunk people in a field so it’s now down to you all to make that happen.

What was the recording process like?

Fergus – We recorded with Gavin Bowers at Catch 21 Records and the process was as always, fun and creative. I remember it being a particularly sweltering day last summer so there was a lot of flesh on show.

Mitch- Yeh, really sweaty sessions at C21. The studio used to be in a kind of rooftop greenhouse space that immediately killed all plantlife within a day. You’d broil in it- which I guess seems fitting for Dial In’s conception? A broiled summer sweatfest?

Jack – It’s been a voyage since we first started recording this in 2020 before the world stopped for a bit and we are very grateful for the efforts of the whole team at Floral HQ and the patience of Mr Bowers.

What was the biggest learning curve in writing the single?

Jack – Stay true to the original energy and emotion you experienced when you first wrote it and stick to that as it progresses – in demo form and also in the live room. Oh and how to crack plug-ins.

Would you change anything now its finished?

Fergus – Sure but as a musician I have to try really hard to NOT think about this as it really takes the life out of the thing.

Mitch- At some point, you’ve just got to decide that it’s recorded form is done. Otherwise you’ll get trapped in it forever. Become one of those bedroom loonies in their 60s with a thousand singles they never released and a big beard that they don’t acknowledge.

What are your plans for the year ahead?

Fergus – I think we just want to get around playing our set to lovely audiences. You readers will be able to find us in a town if not near to you, then certainly not overly far away.

Jack – We’ve got loads of other songs to come out and an EP and we’re playing our first ever show in Paris. Can any Parisians out there host us lovely lads? We don’t smell, honest.

Is there anything else you would like to share with the world?

Jack – Come and say hello to us at a gig. We are perfectly acceptable people and make more than adequate music. Dial In video is out on 15th April with the single releasing on 22nd on Catch 21 Records on all streaming platforms. Go listen to it and DANCE, it’s good for your health.

Thanks for doing us today folks, all the best and keep in touch.



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