OFIR SANDLER

RGM INTRODUCING – WE INTERVIEW OFIR SANDLER 

Hiya Ofir, thanks for joining us in the virtual RGM lounge today. Grab a brew and take a seat.

What was life like for you before you got into music?

Pretty much like everyone else’s, work, family, friends, but I think I mainly tried to find myself, I was also a leader in the Scouts for many years, which was a lot of fun.  But mainly, I always found myself daydreaming about something else, about doing music, about performing. 

What’s the live music scene like in Liverpool right now? Are there anyone we should be looking out for (besides you, of course)?

Well, it’s not a secret that the music scene here is amazing. It’s not a big city, but still, there are so many venues and events going on around the city.  

That’s the great thing about Liverpool, the variety of great musicians. But for sure, an artist I recommend is Lynn Dossenbach, she’s been performing for years, but only now started to release music, and she is amazing but still different from the main sounds you hear.

It seems like being a social media curator has become added to the many jobs of a musician, how do you feel about this?

I mean, if I look at the glass half full, I’ll say that it’s interesting, and that you get to learn this new skill, and have the chance to feel more connected to your audience and such and such. But… if I look at the glass half empty, it’s fastratieng. It’s working for many hours on content that may not even reach above 1000 views, time that you could have used writing more music. You get into the habit of constantly looking at the numbers, which is never good. So like everything, it has its good sides and not-so-good sides.

How do you manage engagement on your socials?

I try to post not only about my music but also about my interests and my weird sense of humour, and stuff like that, so people will know that there is a person behind the songs, and the constant begging to ‘pre-save’ them.

What’s your view on the Music industry today?

Like everything, it has its good side and not-so-good side. I think that indie musicians never had so many opportunities like we have now, whether it’s on social media or streaming services. To think that not so long ago, the main way to discover new artists was mainly via the radio, but now anyone with a few pounds can release a song, it may not be good, but you can. But on the other hand, this is what causes a lot of problems in the industry; there are no laws that actually help musicians, especially in streaming services. And we miss a lot of good musicians, not because their music isn’t good, but because they don’t know how to go viral. 

Where do you feel you currently sit within the music industry?

I’m a small indie musician who right now, mainly focuses on finding people who will simply enjoy my music and find some kind of comfort, or joy, or anger, or sadness in it. 

Whats the biggest thing you have learned recently as you progress with your music?

I’ve known it for a while, but I understand it more, which is ‘always remind myself why I’m doing it’ and ‘celebrate the little wins’. 

When I started releasing music again recently, I felt like a failure, that I’m a joke, working so hard for nothing. Releasing new music for me was hell. 

But then I thought, why am I actually doing it, cause it can’t be just for the numbers or whatever considered a big success, it’s to be able to get something that was in your mind into the world, to someone out there maybe someone could relate to it. Because when you think about it, the process of creating a song is straining and difficult, so to be able to actually release it, especially as an indie musician, is amazing. And I think we, as musicians, should celebrate it more.

What was your best experience on stage?

A couple of years ago, I managed an event in a venue in Liverpool, Venus Night, a night for women empowerment; it was a lot of hard work that eventually paid off. Also, fortunately, my mom was visiting at that time, so she got to come to the event and see me perform live with my band. One of the songs I played was a song I wrote about her, ‘Hope’. Everyone was turning on their flashlights and crying, and it just felt like a moment where your emotions get amplified by an 100 just because you get to share it with so many people.

What was your worst experience on stage?

To be honest, my favourite thing in music is performing, so it’s difficult for me to think of my worst experience. 

Maybe the only one was an acoustic gig I did for free during COVID, where people invited me to their balconies to sing to their neighbourhood and try and make people feel better, mentally I mean. It was mostly great, but one time, the people barely even gave me any attention, the kids were playing around my gear, and it was just really not fun.

Tell us something about you that you think people would be surprised about. 

Before deciding to move to the UK, I almost enrolled to study Marine biology. 

I hear you have new music. What can you tell us about it?

Yes! ‘deserve it’ is my new single. I really enjoyed writing it, because I wrote it in my favourite way of communicating, which is sarcasm integrated with current serious subjects. It’s a song that just talks about how we, all of us, can be blinded by our agendas and forget about our values, how we are so focused on being angry we forgot about compassion and empathy along the way, but all of that is being paird with a great groove and some sick guitars.

So if you like artists like Paramore or Two Door Cinema Club or even a little bit of Parcels, I think you’ll enjoy ‘deserve it’

What was the recording process like?

I got to work with some great people on this song, like my producer Daniel Barer. The production for this song actually went really smoothly, not like the songwriting funnily enough, we knew what we wanted and we did it. I think the only thing we debated about was the drum solo, and it’s because you don’t hear a lot of drum solos nowadays, but we put one in anyway. 

What was the biggest learning curve in writing the new tunes?

There is no one right way to write songs, and to be patient with yourself, some songs take time to write and some less, it’s both ok.

Would you change anything now it’s finished?

No, I love it and I’m so happy it’s finally out.

Is there anything else you would like to share with the world?

If you read this or listened to the song or both, and enjoyed it, and felt like it affected you in one way or another, let me know, because really, that’s what it’s all about. And of course, any support to a small indie musician like me will be highly appreciated. 

Thanks for doing us today, folks. Send this back on a Word document, and ill get it all ready for you.

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Cheif