Hiya folks thanks for joining us in the virtual RGM lounge today, grab a brew and take a seat.
What made you decide that music is a thing for you?
To be honest, I’ve always had a strong love for music since young, but in my teenage years it was one of my close friends who dragged me to the studio. When I got there, I fell in love with the set up and how everything was created and put together. After this I started experimenting with rap and people seemed to like how I flowed and sounded on the beats so I just continued to make music from there.
Introduce us to you and your musical history.
Hi, I’m an upcoming rapper from South London and go by the name Sface. I haven’t been in the game for too long, coming up to 3 years now. I’m a solo artist at the moment but work closely with 2 other artists from my area and thinking of maybe creating a group. I create music in the UK hip hop/UK drill genre.
The music industry is the hardest industry in the world to progress in, How do you feel you are doing?
I feel like I am doing okay as I haven’t been in the game for too long, but I also feel like I should be a bit further in my career as I haven’t been able to get the fan base I want/deserve. You’re right the music industry is very hard to break into, especially in this day and age. I feel it’s less about talent these days and more about how many views/followers people have but music is my absolute passion, and I won’t give up on my dream because I feel all I need is to get heard by the right people and boost my fan base and I will be on my way to success.
How have your song writing skills developed over time?
When I first started doing music I would just hear a beat I liked and started writing, I didn’t really know how to structure songs e.g. chorus-verse-chorus etc. Now I find writing much easier as I break it down and actually think about what I’m writing, how the beat makes me feel, how it will make the people listening to my music feel and actually try to paint a picture with my words and tell a bit of my story and explain my life through music.
I’m seeing a lot of debate about women not feeling safe at music gigs, any thoughts on what we need to do to help?
To be honest I can’t really comment on this as I haven’t actually been to a gig/concert live to see any artist perform. I have only performed twice myself, but it was a very small gig, but maybe upping the security at these concerts/gigs will help females feel safer?
As you develop as an artist and develop using socials what ways do you get new ears on your music? Any tips?
I find Google Ads on YouTube the most effective way to get new ears to my music. I have done this for my latest release Don’t understand and it’s slowly getting good views/feedback also TikTok and Snapchat ads are effective as well.
Tell us Two truths and a lie about you.
I have over 50 unreleased tracks, I can speak 4 languages, and I am afraid of wasps.
Do you sign up to any conspiracy theories?
Yes, I believe the matrix is real, I feel the government hide a lot of stuff from us and that they have altered a lot about history to fit what they want us to believe. Like I can’t wrap my head around how people knew what the earth looked like before satellites or planes were invented, like how did they know what each country looked exactly like and create a detailed map just by walking on the land.
Did you buy anything you don’t need during the pandemic?
I bought a lot of stuff in the pandemic I don’t need. I bought a massage gun I only used once, purchased a lot of tv subscriptions I don’t watch, and ought a TV that is too big to fit in my room. Also bought a lot of trainers and clothes even though I hardly go out.
What was the worst experience on stage?
I have only performed on stage twice but to be honest, both times went well, had good feedback from the crowd and enjoyed performing I really like being on stage and find a lot of joy in performing my music. Only one time I had a bad experience, but I didn’t even get to perform. It was an open mic and a lot of artists were performing but right before I was about to perform, the promoter shut down the event for unknown reasons, I think an argument broke out, but I didn’t get to perform that day.
Tell us something about you that you think people would be surprised about.
I really love to travel, I feel like my passion for travel is slightly higher than my love for music. I have been to over 15 countries, and I aim to visit every country if I can, my family own 4 properties in the Caribbean, and I want to buy my own holiday home in Spain, Cyprus, Jamaica, and Grenada even own an island one day.
What makes you stand out as an artist?
I feel like I’m a versatile artist and I make various types of music. I don’t just stick to one flow or one specific beat type, what makes me stand out is the music I create. Even though I am an upcoming artist, I feel like a lot of the music in the UK industry sounds the same. If my sound got heard I feel like it could reach a big audience not just in the UK, but the world.
I hear you have new music, what can you tell us about it.
Yeah, I have new music on the way I am trying to go in a new direction with it though as I have been releasing a lot of UK drill music, but these next few releases will be more commercial and aimed at females.
Talk me through the thought process of the new tune/s.
When I was creating these tunes, I was going in a different direction to hit a much wider audience. I’m trying to go a bit more mainstream and get some radio play, so I feel like I am going to take a break from the UK drill genre and focus on more commercial sounds and step out of my comfort zone.
What was the recording process like?
I normally go to a studio local to my area in Croydon or one in Bermondsey. I wait until I have at least 3 songs to record and try book out the studio for the day so I don’t have to rush and can create good-quality music.
What was the biggest learning curve in writing the new tunes?
I think the biggest learning curve for me is to try and step out of my comfort zone and write different music because I have a lot of rap songs but I’m trying to move into a new direction and teach myself to use my voice more and maybe even sing.
Would you change anything now it’s finished?
No, I feel like what I have and where I’m at is a good place I just want to be more consistent in releasing music and work on expanding my fan base.
Is there anything else you would like to share with the world?
I just want to say to my fans and people who will be listening to this interview that my music is not one to sleep on and come 2023 you will hear more from me so stay tuned.