Hiya Sinead Campbell, thanks for joining us in the virtual RGM lounge today, grab a brew and take a seat.
What made you decide that music is a thing for you?
Music has always been a way for me to connect with who I truly am—a gateway to joy. Growing up, music was always played around me as a means to have fun and connect with loved ones. This made me fall in love with singing at a very young age, and I knew I wanted to do music from that point on.
Introduce us to you and your musical history.
I’m a Northern soul singer. My music blends modern sound with a nod to vintage soul, creating an uplifting and heartfelt experience. I grew up in Bradford in a very working-class family surrounded by music. After years of performing and experiencing burnout, I took an 18-month hiatus to reconnect with my roots and rediscover my love for music.
This journey led me to embrace my true identity and start making soul music under my real name. In the past I’ve performed alongside acclaimed artists such as Basement Jaxx, Arrested Development, and Soul II Soul, and played gigs and festivals like Live At Leeds and Pub In The Park.
What’s the live music scene like in Bradford right now? Anyone we should be looking out for (Bar you of course)
The live music scene in Bradford is vibrant and full of talent, though it could always use more support and recognition. Keep an eye out for local acts like Drella, Cherry Seraph, and Oliver Pinder.
I’ve seen a lot of people struggling for support recently online. What’s your view on the industry?
The music industry is challenging, especially for independent artists. There’s a need for more support and opportunities, particularly for artists outside of major hubs like London. It’s important for fans to support their favorite artists through legitimate platforms, live shows, and purchasing music and merch. This helps to keep the music scene alive and thriving.
Where do you feel you currently sit within the music industry?
I see myself as an emerging artist with a unique voice and a fresh perspective. I’m in the process of establishing my presence and building a connection with a wider audience, bringing my brand of soulful, uplifting music to the forefront.
Tell us two truths and a lie about you.
I once opened for Mariah Carey. I love to dance and took part in Leeds West Indian Carnival. I enjoy meditation.
Do you ever worry about people taking things the wrong way or cancel culture? Discuss…
I do think about it, but I focus on staying true to myself and my values. It’s important to communicate authentically and respectfully. While it’s essential to be mindful of others’ perspectives, I believe in the power of genuine self-expression.
Do you sign up to any conspiracy theories? If not, why not?
I don’t subscribe to conspiracy theories. I like to discern everything I hear- albeit, I am always open to differing opinions and information: I feel that’s wise as you never know what you might learn. I believe in seeking reliable information and creating a sense of community, oneness and understanding.
What was your best experience on stage?
My best experience on stage was my recent headline show in Bradford. The room was filled with love and energy, and I felt a deep connection with the audience. It was a night of pure joy and affirmation that I’m meant to be doing this. Hearing people sing your songs is always amazing!
What was your worst experience on stage?
My worst experience on stage was during a gig where technical issues caused my microphone to cut out at the start- people below were shouting- ‘We can’t hear you!’ It was frustrating, but it taught me the importance of staying calm and adaptable in challenging situations.
Tell us something about you that you think people would be surprised about.
I’m a woman of juxtaposition: while I enjoy comfort and luxury, I love spending days camping in a field with very little. I get bored easily and like to switch things up. I can then go from sitting with herbal tea to getting on down at a Drum and bass rave.
What are the next steps you plan to take as an artist to reach the next level?
I’m planning on doing a lot of traveling and networking to reach the people I want to connect with and who I feel will be pivotal in my journey. I’m also working on new music for next year, exploring themes around being dual heritage- i’m planning on creating something raw, vulnerable and hybrid- collaborating across different art forms and spending a lot of time researching in my communities particularly within the Irish and Caribbean ones as this will be telling a story about my heritage.
I hear you have new music, what can you tell us about it?
Yes, my new single “With You” is a soulful, nostalgic track with layered harmonies and a nod to the 70s. It was inspired by a time when I was missing the people I love and yearning for quality time with them. The song celebrates the special presence and love from someone you can always rely on.
What was the recording process like?
The recording process was fun! I collaborated with some brilliant producers and musicians, allowing the creative process to flow naturally. We focused on capturing the authentic emotion and vintage soul vibe of the track by using tape and creating a relaxed atmosphere.
What was the biggest learning curve in writing the new tunes?
The biggest learning curve was embracing vulnerability and authenticity in my songwriting. I wanted to create music that just allowed me to be who I am with no pretense.
Would you change anything now it’s finished?
I’m very proud of how “With You” turned out, and I wouldn’t change a thing.
Is there anything else you would like to share with the world?
I’d love for people to join me on this journey. Follow me on social media @sineadcampbellmusic for updates or you can join my mailing list which is in my linktree: here i’m building a community where we can stand together in love, share tips and strive to be our highest and most authentic selves- there’ll be music and much more! Behind-the-scenes content, and wellbeing tips/ exercises.
FOLLOW HER HERE
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