The Top 5 Ways to Build a Successful Career in music
Enhance your music career with these valuable tips. In recent years, there has been an influx of independent artists trying to achieve successful careers in music. However, many of these artists fail to improvise, adapt and overcome the challenges which they face on a daily basis. Despite this, there has never been a better time to exceed as a musician, artist or band.
With persistence, knowledge and a hell of a lot of practice, an individual can take their music to the next level. You can turn the burden of a changing industry into unique opportunities for you and your music. In thought of this, here are several points which you should consider if you’re looking for a career in music.
5. Stop waiting and start doing
Stop waiting for someone to whisk you away to Hollywood stardom. The music industry has changed. Ten to twenty years ago, you may have stood a chance at being scouted by a record label or even a manager. Now, with the introduction of the digital age, this is becoming increasingly difficult. Instead, turn your heads to being independent and take charge of your own music careers. There is a growing wealth of knowledge and resources available to help you to do this and with effective organisation and planning, you can take your music to the next level and do so on your own terms.
4. Music is a business
If you want to stand a chance at being successful, then you must treat your music like a business. It is called the music industry after all. This means many things, but above all it means taking your career seriously, evaluate yourself and be mindful of your strengths and weaknesses. If you’re the best at something, then that is unique! Play to your strengths, whilst focusing on improving your weaknesses. Be critical, the more critique you can give yourself the better armed you will be to make the necessary steps to improve your music career.
On top of this, you should define your brand, who are you? If you can determine what type of music you make, you can create a brand which represents this appropriately. Doing this will resonate better with your audience and they will be more receptive and engaged to your music.
In addition to this, you should know your audience. Who will be buying your music? Be open-minded and don’t be afraid to conduct some market research, ask questions to the people coming to your shows and learn about their likes and dislikes – in the long run this can prove invaluable to your brand.
3. Network and collaborate
Very rarely will someone offer handfuls of help to you for free. Remember, we are all trying to achieve success and if we all fight over the same goal, then no one will achieve anything. Start small, reach out to your local venues and meet like-minded people like you. See if they are interested in collaborating and don’t be afraid to think creative. The act of doing a favor for a favor is not only an incredibly nice gesture, but it will reward you with more success down the line.
2. Get on social media
Whether you like it or not, this is the digital age and if you aren’t using social media, you will get left behind. This is because digital platforms, such as Facebook and Instagram, have been proven to be much more successful forms marketing than physical marketing. In addition to this, If you’re not marketing your music, very few people may hear it.
However, do not view this as an obstruction. Use social media to your advantage and reach audiences on an international level, connect directly with your market and grow a flourishing fanbase full of receptive and engaged people.
As well as this, you should consider developing a professional website to display who you are, what your music is, where your music can be found, when your music is being released and why you make music. This should act as a hub for your fans to connect with and provides a simple and easy way for you to engage with your audience.
1 Know your goals
Everyone’s measure of success is different, and it can be defined individually. So set your own goals and don’t strive to someone else’s standards; doing so will help you know where you stand and will help you discover what position in your career you are in. Break down the steps and make a plan. What do you want to achieve in the next three to six months? As well as this, if you can picture where you want to be in a year, then you can then set tangible goals to accomplish this.
However, don’t just say “I want to increase views on my music.” How are you going to achieve this? Set tangible goals such as “I want 1000 streams on Spotify by the end of the month” and this will prove to be more constructive and beneficial to you. If you can quantify your goals into data, you are thinking in the right place.