Video Premiere: Indie-rock outfit Family Jools release ‘California Sun’
Akin to Gram Parsons’ self-dubbed “Cosmic American Music” – an amalgam of country, rhythm and blues, soul, folk and rock music, while carrying the spirit of the 70’s pop-rock scene in the UK, FAMILY JOOLS have already been compared to some of the greats. The Band, the sound of Classic Northern Soul, Big Star and many others have been used as sonic comparisons by many critics attempting to classify their impassioned live shows. With nods from Steve Lamacq (BBC 6 Music), John Kennedy (Radio X) and Charlie Ashcroft (Amazing Radio) and securing some serious real estate with CLASH, The Mirror and Fred Perry Subculture, the Bristolian jangly pop outfit now add to their succession of singles, releasing ‘California Sun’.
The four-piece strut through their second single of 2019, mastering melodies with slick instrumentation that rings through the mix. Frontman George explains:
“California Sun’ is about someone we used to know who liked to party with the band. In the end, they kind of drifted away from us. A mutual thing I think. It happens. The lyric ‘You’re my California sunshine looking for that good time, where did I go wrong?’ It’s not a judgement. More an observation. I just put it in a song. “
The video was directed by Jay Notley, “My vision for the video came from mixing an element of surrealism with the idea of image and perception. References such as Duel (1971, Dir. Steven Spielberg) and a few music videos from The Beatles and David Bowie, helped inspire the look with some shots appearing as if someone is spying on the band. The shots of the band in outside environments were used to catch the bands connection with each other through friendship and youth.
‘California Sun’ will be released on all platforms 26th July 2019 via bndr Music.