Its RGM Video premiere time again, and today’s new video is from YXL Ayo with Bad Guy, here is some interesting info on the video from the artist, building up to hid premiere at 7pm 👇
Directed by Will Ainsworth, renowned for his work with the likes of Big Zuu, Capo Lee and Jaz Karis, the compelling “Bad Guy” video follows the plot of a love-crazed man spurred on to commit crimes to maintain a bad boy persona for his spouse. Playing out in reverse, starting with the story’s grisly conclusion, the bite-sized drama is enthralling from the jump.
Taking inspiration from Bonnie and Clyde, Ayo explains that the visuals serve as a cautionary tale of “how one’s need for love can cause them to change how they are, which inevitably leads to them doing things which are out of character to impress their lover.”
Drawing on myriad influences ranging from R&B to alt hip hop, the versatile Nigerian native currently helms the genre-bending collective Young and Living (YXL), lending both slick vocals and innovative production abilities to the group. With support from BBC Radio and Reprezent DJs already under his belt, expect to start hearing the name a lot more often! Enjoy!