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WE PREMIERE THE NEW VIDEO FROM NEVER NEVER MAN – BREAKING THE CYCLE

It’s another RGM video premiere, today we have the new video from Never Never Man and their new video Breaking the cycle. 

Here are a few words about the video, enjoy!👊

“It’s a journey into psychedelic dream pop recorded in house, Breaking the Cycle is a commentary on getting stuck in a destructive loop of your own making. It’s actually harder to break the cycle than it looks and we all get caught up in it. Repetitive looping sounds reflect these musings on repeating behaviour patterns.

Dreamy lead vocals from Esther Brill Paffard wash over the Fripp-style guitar licks and bass from Gavin Bowers who also produced the single, rounded off with waves of Oliver Andrews Poly 800 and the groove provided by Julien Beghain for a modern take on the 70s pop song.

The video by Jamie Riseborough riffs on 70s advertising and with its tongue firmly in cheek, skewers false advertising and the sinister side of repetition.

The band had a lot of fun making the video and got really into there 1970s news anchor Personas we didn’t take it too seriously as we felt the song and general vibe speaks for itself. “