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OCTAVIA FREUD AND THE WEIRD SISTER

RGM VIDEO PREMIERE : OCTAVIA FREUD AND THE WEIRD SISTER – HE WAS BORN IN A DIFFERENT WAY. 

It’s rgm video premiere time, today we have the new video from Octavia Freud & The Weird Sister and their new video He was born in a different way. 

Here are a few words about the video, enjoy!👊

The single’s video mixes different elements of AI imagery such as robotic heads, retro technology, distorted bodies and an unborn baby floating in a cosmic womb. The bright oversaturated hyperreal colours create a futuristic world synced to the song’s tropical beat, creating a quirky kitsch vibe. Emma’s lyrics, spelled out on screen, retell Shakespeare’s story of the three weird sisters’ prophecy that no man of a woman born can harm Macbeth. As the song develops it is revealed that Macbeth has been tricked, his arch enemy Macduff was actually born by caesarean and is therefore able to take his revenge.

The video presents this with a clever contrast between the unborn Macduff seen floating

in the womb and the futuristic AI generated world he is about to enter. The unsettling

interplay between images of the real natural world that we believe all life comes from and the AI bodies that are computer generated makes us question what is real and what it means to be born in a different way. The song raises the question: is our fate predestined by birth or is it a result of our own tragic flaws? The chorus of freaky babies singing ‘born in a different way’ creates a sinister image of Macduff being born fully formed to avenge the murder of his family by the psychotic Macbeth. The video finishes with Emma’s final vocal refrain, ‘he will seek your blood’ which has us questioning the morality of murderous revenge.

This quirky, funky video presents a modern interpretation of an old story by updating it

with trippy colourful images that explore our current fascination with Artificial Intelligence and internet curated worlds. In a world of self curation via social media, identities are constantly being born in a different way that means no one can be sure if they are real or fake. Or in Macbeth’s case, what fate has in store for him.

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