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We review the latest single from Ruiz! – Love Is Blind

Sheffield-based artist Ruiz! ponders whether relationships really do have an expiration date in his latest release – the retro-electro-drenched ‘Love Is Blind’.

The Catalunya-born multi-instrumentalist follows up December single ‘The Human Touch’ with this fresh track for 2023 – retaining a certain matter-of-fact and observational approach to his lyricism, yet taking a much more danceable synth-pop route this time around.

Coming in at a little over 3 and a half minutes in length, ‘Love Is Blind’ blends rhythmic drum beats, swelling synths and melancholic keys – with just a sprinkle of a racing indie guitar riff.
Over the top of this punchy soundscape Ruiz! layers his vocals – which although delivered in a computerised, almost droning way actually help ground the lyrics amongst such a busy instrumental.

Hypnotic words hit you like a stream of consciousness as Ruiz! wonders out loud whether a broken relationship is salvageable or if it’s time to move on…“They say love is blind / But not in my mind / Why do we do this? / What can’t we be strong? / Make our world a little easier than this.”

There’s a buzzy mix of emotions here – from denial and dogged determination to acceptance and perhaps even hope. And with that, an upbeat catchiness to the track – especially in the chorus – which makes it especially earworm-worthy even after it’s echoey closing bar fades.

Armed with a laptop and a few extra live instruments – this offering from Ruiz! takes a thought-provoking theme and sets it against stirring electronic beats. There’s definitely a New Order flavour to this one. So maybe you’re still holding onto that doomed love of yours right now, but at least you can dance through the heartache.

THE RGM PODCAST