Yorkshire four-piece The Hilder return with a thundering three-minute ride of catchy upbeat indie in their third single – ‘Call It Want You Want’.
Following on from last year’s releases ‘Lost On You’ and ‘Give It Time’, it’d be fair to say the band retain that tried and tested indie-pop formula, yet here they build on this with the introduction of synth riffs and vocals which give off a little more edge than we’ve heard from singer Matty Jackman before.
Opening with the echoey jangling chime of guitars, this is backed by the rhythm section providing a driving drumbeat and bassline which carry the track throughout. As the first verse kicks in, we’re given a taste of the biting vocals. From a steady start, what follows in the chorus is more of a rapid-fire delivery (complete with backing vocals) framed by bright synthy riffs.
Described by the band as “touching on the struggles of a modern-day relationship and the repetitive cycle that you can find yourself in..” – ‘Call It What You Want’ lyrically makes reference to prevalence of social media and mobile phones in our society and the effect this can have on our personal interactions.
“My mistake is giving you the time of day / Whisked away so I won’t be seen again / Your mistake you let temptation get the best of you / So call it what you want”
This style of lyrics, arresting vocal delivery and intricate guitars feels reminiscent of fellow Yorkshire indie rockers (and band of brothers) The Cribs. Indeed, ‘Call It What You Want’ wouldn’t feel out of place on ‘Ignore the Ignorant’ – aka The Marr album – if we’re honest. Whereas the synths feel very Blossoms-esque.
Either way, we’ll call it what it is – a track laden with all the indie hallmarks to make it a sure-fire addition to your playlists.