WE REVIEW THE NEW SINGLE FROM GEN AND THE DEGENERATES – BIG HIT SINGLE
Liverpool- based Alt-punk collective, GEN AND THE DEGENERATES, have burst back onto the scene with their latest release, the searing anthem titled ‘BIG HIT SINGLE’. Taking a bold and irreverent stance, the band’s newest creation emerges as a defiant response aimed squarely at their own record label. The single was born out of the label’s request for the band to replicate the success of a previous hit. The resulting tongue-in-cheek punk-rock explosion, however, proves to be irresistibly infectious.
The sonic landscape of ‘BIG HIT SINGLE’ was meticulously crafted by the renowned producer ROSS ORTON, known for his work with industry giants like Arctic Monkeys, Amyl and the Sniffers, Drenge, and Gang of Four. The track pulsates with offbeat guitars, gritty and driving basslines, and percussion that is both rhythmic and electrifying, conjuring images of a rebellious dancefloor.
In her own words, vocalist Genevieve Glynn-Reeves sheds light on the song’s essence:
“At a cerebral level, ‘BIG HIT SINGLE’ captures the essence of artistic expression within the confines of contemporary capitalism. However, in a more candid and forthright manner, the song is my way of needling our record label.“
The narrative finds its roots in the label’s seemingly reasonable request: “Could you kindly craft more tunes akin to your prior hit and cease your exploratory, genre-bending escapades?” Genevieve, ever the contrarian, acknowledges a lifelong resistance to authority, recounting tales from her youth, such as being dubbed ‘wild in the bohemian sense’ by her Year 4 teacher.
Indulge in the audacious sound of ‘BIG HIT SINGLE’ and witness GEN AND THE DEGENERATES masterfully channel their defiance into a catchy, rebellious track that stands both as a commentary on the modern music industry’s dynamics and a testament to the band’s spirited irreverence.