Its Not The End - Dodgy

WE REVIEW THE NEW SINGLE FROM ICONS DODGY – IT’S NOT THE END

With the announcement of a new studio album, ‘Hello Beautiful’ and an accompanying UK tour, it’s time to get acquainted/re-acquainted with Dodgy. This year will see Dodgy celebrate thirty years since the release of their classic album ‘Free Peace Sweet’, and as the band’s new single  ‘It’s Not The End’ demonstrates, Dodgy are still capable of delivering timeless pop tunes. 

‘It’s Not The End’ gives us a more mature, introspective Dodgy. The beautifully melancholic track thankfully avoids full-on cinematic production. The sparse, simple and honest arrangement adds to the bleakness of the subject matter, but this is no morose self-pity doomfest. As seems to be the band’s manifesto, the track is uplifting and unmistakably a Dodgy track.   

The band’s singer, Nigel Clark, said of the track: “It’s Not The End’ was arranged really quickly in the studio during the sessions for the new album. It started with a simple lyric that felt really direct and honest, and the song just seemed to guide us where it wanted to go. It became an instant favourite. Reviews have said it sounds like an older, wiser, deeper Dodgy, which is exactly how I’d want us to sound in 2026.”

Drummer Mathew Priest added, “It feels like the right time for the band. The reaction to the new music has been brilliant, and we’re really looking forward to taking these songs out around the country. Independent venues are where we started, and they’re still the lifeblood of live music, so it’s important for us to keep playing them.”

‘It’s Not The End’ is out now with the album ‘Hello Beautiful’ following on the 1st May 2026. Check out the band’s socials for details of the accompanying tour and planned celebrations for the ‘Free Peace Sweet’ anniversary. 

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