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J1UP

WE REVIEW THE NEW SINGLE FROM J1UP – RUN IT UP

J1UP, the rising drill artist hailing from Dagenham, is back with his latest release, “Run It Up”, marking his third track since embarking on his music career this summer. With consistent releases and music videos, J1UP has been carefully crafting his presence in the music scene.

Unlike his previous gritty releases, “LATE” and “Outside G’s”, “Run It Up” takes a different approach. This introspective track offers a glimpse into J1UP’s personal life and the trials and tribulations that have shaped his artistry. Set against a melodic beat, he employs a slower-paced flow to vividly paint the picture of his life story.

“Run It Up” was born during a tumultuous period in the East-London rapper’s life, marked by family issues, financial struggles, and frequent encounters with law enforcement. Facing the looming threat of a jail sentence, J1UP opens up about the difficult decisions he had to make during this challenging time, providing listeners with an unfiltered look into his world.

What sets J1UP apart is his multi-faceted talent as a self-taught artist, producer, and engineer. His journey began as a child in his dad’s home studio, where he was surrounded by music and witnessed the creative process firsthand. It was this early exposure that fueled his passion for music, eventually leading him to secretly record himself and share his compositions with friends.

J1UP’s fanbase is steadily growing, with a following similar to that of established drill artists like DoRoad, Izzpot, and SWiTCH. His predominantly London-based male audience is a result of the authenticity and relatability of his music.

In “Run It Up”, J1UP’s vulnerability shines through as he provides a window into his life’s challenges and triumphs. It’s a track that not only showcases his artistic evolution but also resonates with listeners who appreciate authenticity and raw storytelling. With each release, J1UP solidifies his place in the drill scene, leaving listeners eagerly anticipating what he’ll bring next.

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