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MAYFIRE - TELEPHONE

WE REVIEW THE NEW SINGLE FROM MAYFIRE

Boasting plays on Radio 1 and X with an upcoming date at Islington’s O2 Academy before a third single is no mean feat. From playing grassroots venues like The Fulford Arms to slots at Eurosonic Festival in the Netherlands with dizzying pace, York indie quartet Mayfire clearly are hungry for success.

Their shared love of 2000s indie is evident in prior singles ‘Skyline’ and ‘Faker’, songs so studiously influenced by The Wombats or The Killers that they feel like time capsules of every Ramshackle setlist circa 2006. This inspiration veers into imitation of their indie heroes and, save ‘Faker’s’ grunge-lite belligerence, new single ‘Telephone’ does little to shift the impression of a band honouring UK’s indie heritage by the numbers.

Chiming guitar and steady bass score singer Bailey Furman’s earnest musings over long-distance love, a few moments of rolling drums and subtle backing harmonies all offer tight musicianship and steady competency, with a sincere reach for populist appeal with its no-frills rock. Trouble is, there’s little hint of authentic yearning or pent-up passion for a song about miles-apart longing, any red-blooded excruciation or romantic rumination expunged in favour of radio-friendly sterility.

With its confident drive of pop rock and authoritative reproduction of yesteryear’s indie, ‘Telephone’ will surely serve as another bow to their arsenal that’ll thrill their existing fanbase over pulling anyone new in. Big things seem to be on the horizon for Mayfire, and money can be bet that ‘Telephone’ will stand less as an essential in their future setlist, but rather a document of a time when they were finding their voice.

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