WE REVIEW THE NEW SINGLE FROM ZUSH – PLAYING FOR KEEPS
West London rapper Zush returns with new single “Playing For Keeps” on 30th November, an energetic single with solid flow to round off the year. Previously part of hip-hop collaborative group, ‘The Locksmiths’ in his youth, he’s been heavily involved in the rap and DJ scene for years and then continued to tour worldwide playing steel drums.
His creativity bleeds into this single, the irregular beat mimicking the pace he’s setting both musically, and lyrically; combined with a ringing background piano that echoes the sirens he appears to be slipping away from.
While somewhat simplistic, the beat works well with the flow of the song and matches his lyrics. He packs a punch and brings current, and clever lyrics to his music, as he finds his new cadence. Towards the beginning, his start is line by line, and evens into a better flow in the middle, until Zush pulls back at the end.
Upon release, it was described how “The likes of Nas, Busta Rhymes, Missy Elliot, and Pharell also played a major role in Zush’s preference for hip hop”. Not only this, there is a personal family element as he reflects on “his uncle who was a DJ collecting and playing certain records around him when he was growing up”. For Zush, also wanted to bring in his Caribbean heritage, switching his accents in the chorus of song in testament to this.
2024 looks to be an exciting year for Zush’s growth as an artist, his new single is available on Soundcloud, YouTube, and Spotify.