Pushing alternative pop like no other artist on the circuit, Avi Kytes is vulnerable in his latest single. The brainchild of London-based musician Alex Rigueiro, the new release is fuelled with different layers of genres. The track bends through different cultures.
Exploring human vulnerability and the need to open up and be honest with the people around you, it’s no wonder the title is called what it’s called.
You can truly hear a Latin pop influence in the track that could easily sit at the top of today’s charts. The production is coated with a gorgeous synth underneath the mix. It jives listeners from the start to the finish.
All encompassed in smooth vocal melodies and pulsating rhythms, coming from Avi’s Latin influence and that paints an image of conflict, love, and sensuality.
I absolutely adore the connection between this track and Avi’s vocals. Alex seems to be on the exact wavelength as the track throughout.
Artistic. Creative. Innovative. He ticks all the boxes.
With a string of releases to come throughout the rest of the year, I’m excited to hear what’s next to come from this glistening songwriter. If it’s anything like “Naked”, we’re in for a right treat.
This is a song that was destined to be in our ears and sent from the heavens. If this track doesn’t get the exposure it needs, we riot.