WE REVIEW THE NEW TRACK FROM OG EMMY – BLACK GIRL MAGIC
Nigerian-Ghanian artist OG EMMY brings us all the positive vibes with his new celebratory song ‘Black Girl Magic’.
A relative newcomer to the UK Afrobeats scene – London-based OG EMMY’s latest track comes fresh off the back of his well-received EP ‘Desire’, released back in May, continuing a similar energy. ‘Black Girl Magic’ is a collaboration with fellow Nigerian Naze, and despite its short running time, manages to deftly convey an incredibly powerful message whilst providing an infectiously danceable beat.
Blending soothing rhythms and vibrant beats (with just a sprinkle of acoustic guitars) – this track is a testament to and celebration of Black women worldwide. Lyrically it explores their beauty, their resilience and their strength – a conversation that music has the ability to amplify. There’s a great contrast between OG EMMY’s gentle almost hypnotic vocal approach and Naze’s direct delivery moving back and forth. “She got that Black girl magic”
Produced by Ghana-based producer VT Kingsville who has worked with artists like NSG, Kwesi Arthur and Skiibii amongst others – ‘Black Girl Magic’ sparks a certain summery flavour in spite of it’s mid-September release. It’s a warm and passionate track that musically elicits a very physical response – I dare you not to sway along to this one.
But perhaps more importantly, when you really sit and listen there’s so much more woven into this number. It’s an uplifting anthem for the African community around the world – promoting self-confidence, cultural pride, the breaking down of societal stereotypes and ultimately – respect.
It’s also a great example for how powerful a tool music can be in inspiring change. I think we’ll be seeing a lot more of this artist.